Google Caffeine, being the largest and most fundamental change to the Google system since its Big Daddy update of 2005 is rolling out now. Many of you may have heard about Google’s upcoming algorithm update that will mean one thing for your website: ranking change.

Algorithms will change. The Florida Update of 2003, Big Daddy in 2005 and a few of significance in between. Ranking updates are not always a bad thing. There are only 10 results by default on a search engine ranking page. People move up, people move down. This is what SEO is all about.

So how can you make sure that you take full benefit of the Caffeine update? You need to understand the changes coming and how Caffeine will work.

Caffeine Content

Caffeine is used to give you a sharper focus and speed, keep you alert. Search results will be served up faster since Google is rewriting their indexing system to crawl websites faster, index with better efficiency and serve up results more quickly. Fresh content will play a major role since Google loves to serve up the latest and greatest to their users. Old, outdated content will be readily purged.

Caffeine = Link Juice

Nothing better than a fresh-squeezed cup of OJ in the morning. Google feels that you should be refreshed every time you search. What our tests are showing is that links still play a major part in helping your rankings. Caffeine does not appear to be changing the criteria of off-page factors, rather on-page factors of a site. This is still good news. SEO is still very alive.

In order for your back links to be more effective you should consider directing them towards pages on your site that load faster, have clean well-structured code, can accommodate a flatter crawl structure and has a higher percentage of targeted, relevant content. If you site has a fair amount of pages with re-purposed content or redundant template content, Caffeine will not like you.

Got the Caffeine Jitters?

Yes, this is a big change for everyone – Google included. You will invariably see a fluctuation both positive and negative in your organic search rankings. Your changes will rely in part on how well you adhere to guidelines and recommendations outlined by Big Brother. This will set you apart from your competition. Understanding is half the battle and will allow you to make effective and appropriate changes. Be proactive and reactive.

Get the Help You Need

A well defined analysis of where you are at and what needs to happen can make all the difference. Is your site ready for Caffeine? Have you been affected already? Chances are we can help! We are more than happy to make an initial assessment to your site and give you some tips to help you along your way. It’s easy to contact TM or sign-up for one of our fresh, organic, no preservatives training courses at the new TM Web Design and SEO School. Classes are hands-on and weekly in Royal Oak, MI, just outside Detroit.

4 Responses to Google Caffeine Update 2010

  1. Hi Dwight, interesting article – read a lot about this update before christmas and our marketing department are jumping up and down about the need for our sites to page load faster. I’m currently researching website accelerators to speed up our enterprise site, Aptimize looks the best of the lot but can you recommend any from your personal experience?

    JonF | February 2, 2010at 4:26 pm

  2. Not sure of the site that you are trying to speed-up, however it sounds like you may have some work cut out for you. If you are using a platform for commerce or CMS I would try back at the company site to see if they have updates available to the software. If not then I would do a process of elimination to the culprits at large: JavaScript (remove from the code and call in with a single string from an external file), Images (Download to optimize in Photoshop/Gimp and re-upload), remove all inline styles and place in an external CSS file.

    If your website is using tables, get out of those as soon as possible. has some good tools to benchmark page load.

    Throw in the URL or email to dwight (@) that you are working on and we could give you some more tips. Sometimes they are easier than we think.

    Dwight Zahringer | February 3, 2010at 9:32 am

  3. Thanks for the helpful information, Dwight!

    Catherine | February 3, 2010at 3:55 pm

  4. Dwight,
    Very interesting stuff. Always looking for tips for better understanding of how google works to pull ranking, and how to better optimize my site.



    Mark | July 22, 2010at 6:59 pm

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