Ever have an opinion about something? Sure you have. We all have reactions to hearing music, watching a movie or watching the behavior of those around us. Don’t even get me started on drivers in Detroit, though they aren’t nearly as crazy as in Chicago. Still, we have ideas and opinions, and sometimes those are also about things we have featured on our website. Enter a blog. We here at Trademark Productions always highly recommend having a custom blog built into your site. Why? It keeps your content fresh and the search engines looking at you, which improves rankings. I invite you to take a look at our own blog page as an example.
Creating a high quality blog isn’t as difficult as it sounds. You just need to know what you’re writing about. If you don’t, then make sure you have enough time to do the proper research for the facts or at least double-check yourself even if you feel you do know about a subject. It never hurts to be prepared.
So, keeping that in mind, we have some suggestions for you in how to approach your blog:
- Always write your own content. If your name is going on it, then you want direct responsibility for how it reads and what it says.
- The content you write should be interesting to your readers. If it bores you and you’re simply posting it to post something, then it will more than likely bore your readers. And if you bore your readers, they’ll start dropping off and you’ll lose valuable traffic.
- Try to post an article every couple of days. A weekly schedule you stick to will mean your readers will always know when to check back on your site.
- Whatever you write should be clear and easy to understand. Don’t clutter up the page or make the content difficult to focus on with weird fonts and colors. It also helps if you have a fairly decent grasp of writing and grammar. You’d be surprised how typos can put a reader off and you don’t want folks laughing at you for your mistakes.
- Nobody likes to read only about the products and services you offer. They crave a little something more than a hard sell, so keep the content a little more personal when you can and remember that your opinions will generate discussion, especially with those who disagree with you. Constructive discussion is good.
- Keep SPAM off your blog and refuse to publish spam comments. Nobody likes SPAM. Nobody. Anybody want to bet that even SPAM distributors dislike receiving SPAM?
- Be sure to interact with your audience and engage them with conversation. Ask them questions, preferably open-ended questions. How interested do you want your visitors to stay?
- Finally, remember to have fun with your blog. When you stop having fun, you should take a short break until once again feeling the power of Greyskull!