I will be speaking to the American Marketing Association as their keynote on Thursday, February 11, 2010 at the Iroquois Club in Bloomfield Hills. My topic will be “Search Engines as a Powerful Marketing Tool.”

Today the internet is a must for any business large or small. Search Engines such as Google, Yahoo! and Bing provide numerous opportunities for us to gain more visitors, leads, calls and sales. In the past twelve months Social Media has been a large focus in the media. Google has announced the largest update to the algorithm since 2005 called Caffeine. With so many factors that change daily, how are we as marketers able to quickly adapt to the online marketplace for us and our clients?

In this session I will outline many components that help you embrace what the search engines want, how to stay on top of new search engine marketing (SEM) strategies and how to gather intelligence on what competitors are doing.

This meeting is open to members, students and the public. I hope to see you there, or at any of our other sessions and training classes at the TM Web School in Royal Oak, MI.

More information and tickets for the American Marketers Event is available at http://amadetroit.com.

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