In our last “Because We Said So” blog, Trademark Productions took you through making sure your search and social teams are coordinating with each other.  Why?  Because it’s important that the left hand and right hand know what they’re doing so that they can coordinate status updates, specifically adding keywords and links that return to your site and the blogs you’d better be writing.  Why?  Because this allows you to tie new trends, terms and topics in with your business, thereby attracting traffic.  This is naturally followed by how and why you want to optimize your social media profiles in the first place.  And though we’ve said it before, we’ll say it again; all of this is done to generate search engine rankings that hopefully translate into sales.  Feeling like you’re at the head of the class again?  Perfect!  Let’s keep going.

One of the things we’ve started doing here at TM is referencing other blogs we’ve written or parts of our site that address something in our Twitter tweets or Facebook updates.  First of all, it stops us from having to go into detail and cover something we’ve already covered, plus it lets readers delve more into a topic if they choose to.  It’s all about choice, right?  Second, it builds additional links.  The thing to remember is that you can have 100+ links pointing to a blog or part of your site, but if the content isn’t good, those links won’t help you much.  So please remember that content is king.

How many Twitter accounts are you using?  How efficient are your folks with it and how many people are following you?  Most companies we deal with here only have one account, but there are larger places out there that play in more than 200 accounts.  Why?  They want to get their links out there and reach their audience.  Admittedly, that many does sound like a bit of overkill.  Yes, your fries are crisp and salty.  I get it.  I’m not hungry.  Yeah.

These companies note, too, that they’re not counting on people retweeting their links.  It might be a nice, though, plus if you’re able to build up a reputation and generate anticipation, people retweeting you just goes to show what you’re doing is working since they’re excited enough to do that.  It’s all about the excitement.

Another way to build links is to syndicate your links.  This basically entails sending your link in to a site that goes and posts it on 100-300 other sites.  The thing is that you pay for this service.  And the more you pay, the more places your links will be posted, which can work to your advantage in expanding your audience and building on it.  Or, if your content isn’t any good, it’s merely a waste of money.

One trend that’s become noticeable on web sites is the use of buttons for people to click on, which link to social media sites like Twitter, Facebook, Myspace etc.  More information about your company is a single click away, which makes it a cinch for people to find and follow you.  I’m not sure how that would work for 200 Twitter accounts, but I’m sure somebody’s paid bigger bucks to figure that little problem out.

So, suffice to say that linking and finding new ways to link is good.  Not linking is bad…or at least not as good.

Let’s not forget targeting social news and bookmarking sites!

But that’s another story…

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