The folks here at Trademark Productions have been busy continuing to make a name for ourselves with our ability to make our clients extremely happy with their brand new websites and redesigned sites. It’s no easy task sometimes because having a site is really just the beginning. For instance, you wouldn’t sit down for a holiday dinner and only serve turkey. What about the trimmings? In our case, what about blogs and content management, not to mention maintenance and upgrades?

Before we get ahead of ourselves, though, let’s stick with the having a website thing for a moment. Having a website is a lot like having a home, only you spend less time dusting and vacuuming it. You do have to make it comfortable, though, and rearrange things from time to time so that you keep up with the latest advancements. The idea is that you want to have a site where visitors enjoy stopping in from time to time and check up on what you’re doing. Better they do that than actually pop by your home.

So, here are a few things to keep in mind as the new year approaches and your thoughts drift back to finally having a site built or redesigning the one you have:

  • The design should be simple, color-appropriate and not glaring, and the content should be the star. Don"t use a ton of Flash or JavaScript.
  • It’s important to keep the pages uncluttered and be light enough on graphics so your site will load faster for your traffic. Search engines are ranking you now on load times.
  • Make sure you have the right amount of content. Pages of content should have 200-500 words, though there may be some amount of fluctuation in going over. It’s never recommended that you go under 200 words, though, and don’t forget to proofread everything at least twice.
  • Always put keywords in the title, description tag, headings, and URL.
  • Links to other pages is always a good idea, but make sure you’ve spoken to the people you want to link to and ask that they link back to you. It helps. Be careful who you link to, too, since linking to a site the search engines see as doing things they don’t like could pull you down in the rankings.
  • Submit your site to the most popular search engines and then prepare to play the waiting game. Be patient. It takes a little while, so, in the meantime, concentrate on the next suggestion below.
  • Keep adding new content, usually a blog, and updating things on your site’s pages that are no longer relevant or that can be updated.
  • Track everything you can on your site. You need to know where they are coming from and where you need to advertise more to attract people. A previous blog we wrote on Google Analytics will help with this.
  • Don’t procrastinate or slow down. If you lose interest, so will the search engines and so will your visitors.

Start with these and your 2011 will be off with a bang!

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