Apple has recently decided to take a stab at social media with a new feature inside of iTunes 10 software, called Ping. The social media aspect of iTunes will initially focus on music and have similar features of Facebook and Twitter.

As a user of Ping you will be able to follow your favorite artists, follow your friends, find new music and stay up to date with your network through the Ping activity feed.

Ping is built in and accessible through iTunes on your computer, iPad, iPhone or iPod. This is one major difference between Twitter and Facebook, all of Ping’s activity takes place within iTunes, inside of your computer and not directly on the internet. At first look, Ping can seem a bit overwhelming, but we’ve broken down the features to give you a simple understanding as to what exactly Ping is.

Follow Your Favorite Artists On Ping

  • Much like Twitter, Ping allows you to follow your favorite music artists and become a part of their network.
  • Get involved with the artist by viewing and commenting on their photos and status updates.
  • Find out what music your favorite artists like and get new recommendations.

Follow Your Friends and Find New Music On Ping

  • See what kind of music your friends are listening to and are interested in.
  • Find out when artists are performing at a venue near you and what friends will be attending.
  • See who your friends are following and who is following them back.

Stay Connected With The Recent Activity Feed In Ping

  • See a list of recent updates by your friends, artist and celebrities that you are following.
  • Listen to 30 second clips from songs your friends recommend and then download with one click.
  • Use the top charts to see what your friends are listening to.

iTunes Ping, even in its infancy still has a lot to offer their music-centric users. It will be interesting to see how Ping evolves and what it means for the music industry. As much as this is being pushed as a social media network it is still hard to overlook the commercialization aspect of Ping.

Is this iTunes answer to piracy, and if so, is it going to work? Are these users going to be more willing to purchase their music from iTunes so they can share it on Ping, rather than retrieving it from illegal sources? It’s hard to tell, but what do you think this means for social networking, Apple & iTunes or even the music industry as a whole? Please, let me know what you think, I would love to see what others think of Ping.

3 responses to “What Exactly is Apple’s New Ping Feature for iTunes?

Posted by Keyi

Thanks! This is a great article and it’s very helpful. It’s carefully explained so even seven-year-olds can read it!(I’m eleven and I can summarise it)

Posted on September 11, 2010 at 5:03 pm

Posted by Dean

You’re welcome, Keyi! Glad we could help.

Posted on October 12, 2010 at 3:28 pm

Posted by KonaRose

When Ping first came out, it was an enigma. I really could not tell what it was. I thought it meant that ‘friends’ could see your playlist, and then listen to it if they wanted. I am still not sure if this is possible. I ‘see’ my playlist posted, have sent it ‘out there’ to my friends, but so far, no one has been able to listen to or copy my songs – even songs I uploaded from purchased CDs (not from ITunes).

If all Ping is, is a way to keep in touch with latest postings of favorite bands, then I could have done that on Twitter or FB, which I already do. As for putting together my Playlist, seems pointless and a waste of my time.

Too bad – I really thought we could ‘share’ at the very least, non ITunes songs we paid for and uploaded to our account.

Aaarghh – learning thru trial and error, mostly error.


Posted on January 13, 2011 at 5:27 pm

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