In the late 1990’s, companies ran advertisements and bloggers did their blogging. Well, maybe it was more after 2000. When the companies began to see their disruptive advertising wasn’t getting through to people, they started to get into online journals; these are where users have unpredictable conversations that cannot be ignored.
Marketers deem this as the media of their dreams. This is because bloggers always chat about the things they like and the things they don’t like. Advertisers will pay more for targeted sites that are relevant to the blog’s audience.
This is the beauty of the internet media revolution IMO – targeted ads that can proactively managed to the minute for better conversion of your goals.
There are only a couple of blogs that get over 1million visitors a day, and the rest are not even close. The blog with the tenth highest ratings gets about 120,000 visits a day. Those are unique visitors too.
The power of the blog is contradicted by the fictionalization of it. As soon as bloggers recognize something as wrong, they will continue to write about it until something is done about it.
There are also some businesses who are trying to join the blog kingdom by creating blogs on their corporate websites. These blogs are open to the comments of the public and they will respond to them as well.
Other times, companies will try to get rid of blogs they think are entering their territory. This can offend many people. Companies who don’t want to deal with bad press will create a fake blog and pay people to blog for them. Social networks are great for this too such as Facebook, Twitter and Friendster.
The majority of bloggers dislike marketers who have hidden agendas and they get angry when fake enthusiasm is used, which is different from the conversational tones of a blog.
You should be careful if trying to buy your way into a bloggers heart. Many company agendas eventually become exposed, and it creates a huge backlash. In fact, this has personally happened to me.
Marketers are painfully aware that anyone, like a disenchanted employee or unhappy customer, can ruin the reputation of a brand. Blogs aren’t all bad new for businesses, they can help them too. Companies can improve parts of products that consumers find glitches with, or they can design a new product to cater to their consumers’ wishes.