Here are a few tips to sell more product on your website.
#1 Check your content – A lot of sites we look at these days don’t use the right keywords. Automated feeds sometimes will not give the right keywords or skip the long-tail keywords. Make sure you are target the right keywords.
#2 Mining your site search – look through the search and see what people are actually looking for.
#3 Creating some good content – learning centers and buyers guides are great resources for visitors and can gain powerful, natural backlinks.
#4 Develop a blog – its not that hard to do, be active and tie in with social media.
#5 Unique product descriptions – don’t use the canned manufactures description. Put time and effort in here and create unique product descriptions.
#6 Semantics – use web standards. CSS, DIV, H1, H2, H3 – make the pages slimmer and easy to load.
#7 Be wary of View State – for those of you using .NET sites make your IT or developers aware of this. Push it to the bottom of the page.
#8 Fix the internal links – make the site easy to use and “visitor friendly.” use keywords in your categories, URL’s should be clean and easy to read. Rewrite your URL’s – it’s 2009 and your missing the boat.
#9 Beware of filtered navigation. You don’t want a garbled mess. Don’t have tons of reputation pages that can be filtered out with Robots.txt.
#10 What to do with discontinued products? Use a 301 or a 302, maybe a 404? Make sure you have a plan for these and remember that it is a bad practice to have a lot of 404’s.
#11 Mini sites and more – maybe consider a small site where you can get a great domain with the right keywords? Check out http://www.dealerKeyTags.com and see how this functions as a landing page site that ranks well in organic search. A mini site can also be used for a comparison site such as http://www.livechatcomparision.com where they hired an outside company to do a comparison of there services against competition. S long as it is true and facts then you are ok and have the ability to gain relevance for your competitors name.
#12 Tie-in your traditional campaigns to your online campaigns – if you are doing traditional media make sure that when someone watches, hears or see’s your commercial or ad that they can go to a search engine, search the “keywords” and make sure you show up. Not just your competitors.
#13 Test and Test – never stop testing.
#14 Tie in your social media with your site – Make sure your Facebook, Twitter, Blog, etc. are all branded the same and contain references to each other. If your visitors touch-point
#15 Live like your customers – try to take a run through your site like a customer and see what they see. Drive like they drive.