The world of e-commerce can be tricky for businesses that are trying to break into the market. Many companies have attempted to move into the e-commerce circle, but have failed due to poor planning. At Trademark Productions, we pride ourselves on conducting in-depth research to better understand the constantly changing world of e-commerce in order to better serve our clients. We have based our business on a fundamental understanding of how internet marketing and e-commerce works, allowing us to build strategic programs for our clients that will bring in the online traffic and revenues they are looking for. In order to succeed in e-commerce, a company must have an understanding of several key variables and a plan on how to use them. The following steps are those that Trademark Productions will take with each client in order to communicate an understanding of what those variables are and how to employ them correctly.
In order to build an online marketplace, a business must understand who they are selling their products or services to and how to target that market. Trademark Productions uses complex formulas in order find out what demographics are using your services or products and then constructs services to tap into those groups. By marketing to your desired demographic, you can advertise more efficiently and expect higher returns.
Your target audience, however, is most likely currently using the services of a competitor and before you can launch your system, you need to plan a way to break into that market. At Trademark Productions, we have experience in entering markets and have proven ways of bringing in the internet traffic your company needs to be successful.
There is a large step between understanding what you want and getting it, however. At TM, we understand that identifying markets is only half of the battle. Once a client’s needs have been met, they need to be assimilated into an online system that will work correctly. We specialize in planning and designing systems that will integrate your needs into a broad based system that provides you with e-commerce solutions instead of online headaches.
By working with TM, you can avoid the pitfalls of e-commerce and rely on our expertise in the field. By using our tested research and development techniques, your business can soon be setting the e-commerce standard rather than dreaming about it.
1. Determine your products or services – Know what products and services you will be offering and define the common thread that will tie all of your products and services together.
2. Research your products and services marketplace – Find out who your competitors are and the differences in the product offerings they deliver to their customers. Find out your competitors price points and value offerings. Find out who your customers are. Find out how many customers exist in your market and how you can reach them.
3. Establish your site goals – Determine how you are going to use your website in the quest to develop your customer base. Are you going to use it as a billboard on the Internet Super Highway? Or, are you going to use your site to develop long-term relationships with your customers? Or, do you intend that your site should provide everything necessary for an immediate, one-time transaction? If you do not have a game plan, goals and time line established then we will not start on your project. Seriously.
4. Plan your site layout – Understand how you are going to utilize your site to the fullest of its potential. Make a pre-determination as to the different sections of your site, which will be vital to meeting your goals.
5. Plan for growth of your site – Understand that your site will grow and change to meet with the challenges of the future. Anything that you can do now to simplify the transition into future design changes will increase your overall productivity in the maintenance of your online storefront.
6. Take a quick lesson in HTML – Learning the basics of HTML firsthand can improve your effectiveness in modifying your website. If you ever need to make minor changes or troubleshoot display or formatting problems in a web page, you will have the basic understanding of the technology to work through those problems without outside assistance. If not make sure you have a good, established, trusting relationship with a development company like TM.
7. Build basic HTML template – Your HTML template should be thought of as your custom letterhead. Each page on your website will be demonstrated with a basic visual format to secure the cohesion of your website. It is this basic visual design or letterhead that you want your HTML template to represent.
8. Build e-commerce section – The payment area of your website is the most important element of your entire design. Without an effective payment processing system, your customers will not be able to pay you for your products or services. Ebay, or Authorize.net is a third-party payment processor that enables small businesses to provide secure payment options to their customers.
9. Build customer support section – While a FAQ (Frequently Asked Questions) page can be a very useful tool in keeping support requests to a minimum, it cannot stand alone as your customer support system. Some people need one-on-one human contact to answer their sales and support questions. As a matter of trust, some folks simply will not do business with a company that does not offer some type of human contact point — either by email or by telephone.
10. Build site content – Once you have developed the bulk of your site structure, the time will come to tackle building your content pages, which will include your sales pages. As you conclude building your page content, it may also be helpful to undertake an understanding of the use of Meta tags with your web pages. Title, meta, header tags and other SEO (search engine optimization) efforts are needed to become competitive online.
11. Begin Promoting – There are simply dozens of ways in which you can promote your website — both online and offline. SEM, SEO, PR… we simply do not have enough space here to go into all of the methods available to a website owner for the purpose of promoting their website. Your primary goal is always to sell products or services through your business. Online or offline, it is important to remember that sales cannot happen where there is no traffic. Traffic = feedback through sales and abandonment. Learn to read both and determine how to nurture your site to more successful sales.