Electronic commerce, more commonly known as e-commerce or eCommerce, is used by companies and businesses that buy and sell products and goods over the Internet and other computer networks. As the holidays quickly approach us, more and more users are using the Internet for most, if not all, of their shopping expeditions and gift purchases. With e-commerce, more companies and businesses are able to reach out to a wide range of customers, not just a locally, but globally. In the United States, e-commerce is working and benefiting retail companies, as sales have risen over four percent in the third quarter.

According to the Department of Commerce, retail sales from an e-commerce level in the United States rose 4.5% in the third quarter of 2009, bringing the total from this time last year from $32.5 to $34 billion. As more consumers use the Internet to make purchases, e-commerce benefits tremendously, and its popularity shines through.One of the leaders in e-commerce sales is that of Amazon.com, who in their third quarter of 2009 reported an increase of 68% in net income, and a 28% increase in net sales. While Amazon is an Internet-only run business, retail stores, like that of Wal-Mart have found that with the success of e-commerce, they are able to expand their products offered online, as explained by MediaBuyerPlanner.

“In August, the world’s largest retailer, Wal-Mart, introduced Wal-Mart Marketplace, a new program that expands its online product assortment to more than one million items. Wal-Mart Marketplace enables a select group of retailers to offer additional products at Walmart.com, expanding Wal-Mart’s assortment in categories including home, baby, apparel, and sporting goods.”

E-commerce gives retail businesses and companies the opportunity to expand into different markets, and their sales flourish. If you and your business are looking to see the same results through e-commerce, Metro Detroit’s Trademark Productions can help. Trademark Productions offers customized, cost effective, and secure e-commerce solutions that can be tailored to the unique needs of your online business. Contact TM today to get started!

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