You hear these terms all the time and we get these questions a lot – “What is PPC?”  So we took some time to go through the common asked internet term list and here are some common advertising metric term definitions.

Conversion rate converts into a percentage the number of visitors vs. those who have actually purchased a product online.

Cost-per-action (CPA) refers to the cost taken by the advertiser when something is purchased. This does not factor in times when the website is only viewed.

Cost-per-click (CPC) is the cost paid by the advertiser for the number of visitor-clicks an ad receives. With CPCs, the advertiser only pays for the actual visitors to the site.

CPM is the acronym for cost per thousand impressions that represents the cost of reaching 1,000 people.

Customer acquisition cost refers to the cost in persuading customers to purchase your product or service. This will include marketing, research and advertising costs.

Hit refers to each instance where your site is visited. Technically, a hit represents every occasion when a file is requested from a server.

Hybrid models use different payment models for markets. For example, a hybrid can mix elements of CPM and CPC practices into one model.

Impressions are the recorded times an ad banner is downloaded by a web visitor. A guaranteed impression is the minimum of times an ad might be displayed.

Page view refers to the quantitative number of times that a web page is called-up.

Pay per click (PPC) is an advertising payment model where advertisers are charged for the number of clicks their site receives.

Pay per lead (PPL) refers to an advertising payment model based exclusively on the number of leads an advertiser receives from the site.

Pay per sale (PPS) refers to an advertising payment model based exclusively on the number of actual sales an advertiser receives from the site.

Site stickiness refers to the ability of the web designer to make the site as interesting and attractive as possible, hopefully making the site interactive and a favorite spot for continued users.

Unique visitors are people who visit a particular site frequently. Most tracking software can differentiate the casual visitor from a unique visitor.

Web site traffic refers to the amount of people that a website receives daily, monthly, or quarterly.

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