The world’s oldest newspaper, Sweden’s Post-och Inrikes Tidningar, which has been printed since 1645 is no longer available in print! I know a that all of you are very upset that you can no longer read your favorite Swedish newspaper while drinking your favorite Swedish vodka, but don’t fret for too long.
As of January 1st of this year they have become the first newspaper in the world to cancel their daily printing of the paper and taken their entire newspaper online. Personally, I hope that this is the beginning of a trend and that other newspapers and publications follow suit. Trees get saved (’cause everyone who knows me, knows what a tree hugging hippie I am)</sarcasm>, operating costs for the publication are less, and their target market just grew exponentially.
The newspaper, which was started by Sweden’s Queen Kristina (I bet she was hot) in 1645 to keep her citizens apprised of the happenings in the government, enjoyed the astronomical subscription rate of just over 1000 people. They anticipate, and I suspect, that their reader base will be much higher from now on.
I hope that this is just the beginning. I hope that all publications, especially those pesky yellow pages, go digital. Who really wants to get off the couch to find the phone book or walk to the porch to get the newspaper anyway?
There’s only one potential problem with all this…next time I move, I can’t wrap my dishes in a website. :(