Marketing by word of mouth has become increasingly popular.  Word of mouth marketing can also be called conversational marketing or listening to your consumer.

It is obvious to just about anyone that the best type of advertising is word of mouth.  Currently, marketers and agencies like us, are trying to utilize word of mouth marketing so it can work to a business’ advantage much better than it did in the past.  You may consider your work as business to business, or business to consumer marketing.  With word of mouth marketing, it is considered consumer to consumer.  These marketing messages are spread from one consumer to another.  The world of advertising is going to get more congested than ever and people will see it everywhere they turn, but people will still take the word of a family member, friend, colleague, or complete stranger.

You can split word of mouth into two parts.  The first part deals with planting and developing buzz about the product or service.  The other part deals with the use of research methods to comprehend consumer discussions, or to listen to them.  Many discussions will not happen on the Internet, but the discussions that do happen online can be tracked.

Many marketers have made an organized effort to listen to consumers, like having a focus group.  These efforts could be a bit too constrained because the marketer is controlling everything, and people may be influenced by that.  The way of receiving this information is biased toward the marketer and the business they represent.

Market research is concentrated on asking question to get some sort of knowledge.  You will be generating the data that you analyze; it isn’t naturally received.  Instead of a professional asking questions to people, it would be more beneficial to a business to study the behavior of their consumers in the real world.

Word of mouth marketing isn’t only about listening; it is also about monitoring your consumers and feeling things out.  It means observing consumers without interfering and trying to find some order in the disorder of the information that is produced by consumers.

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