A study released today indicates that as Social Networking site traffic has increased, it has beaten out porn as the number one most searched item on the internet.  Porn, sex and various fetishes have long stood as the king of the internet, internet searches and revenue generating opportunity on the web.  The fact that it has been beaten offers quite an insight into the way that the internet and society in general are changing.

The study analyzed information for over 10 million web users and their searching habits.  Some of the other findings of the study find that belly button lint, elbows, and ceiling fans are people’s top fears along with social rejection and intimacy.

In a book, “Click: What Millions of People are Doing Online and Why It Matters”, author Bill Tancer says surfing for porn had dropped to about 10 percent of searches from 20 percent a decade ago, and the hottest Internet searches now are for social networking sites.

The most notable decrease is in porn and adult site usage and searches by users in the age range from 18-24 years old.  As these users spend more time on social networking sites like MySpace and Facebook, they have less time for the adult oriented sites.

These statistics, along with some others noted in the articles I’ve read are very interesting and I may have to go pick up a  copy of the book and read some more.

Obviously, for most businesses, advertising on adult websites has its issues.  But with social marketing websites being somewhat more clean cut, there is a great opportunity for most businesses to target that key young demographic.  Can your business benefit from targeting this audience?  Think about it!

We have vast experience with social networking sites like MySpace, Facebook and Twitter.  If we can help you utilize the new king of the internet, let us know!  We’re happy to help you advertise on this new prime real estate

One Response to Social Networking Beats Porn

  1. Way to get us relevant content on our website for the terms “porn and Sex” Dean. Just what we wanted – as if enough obscure amateur adult internet entrepreneurs don’t contact us enough!

    DZ | September 16, 2008at 10:28 am

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