Much of your online success can come from picking the right SEO agency to do business with you.  People also believe that online advertising and marketing success is the result of good SEO.  Optimizing websites helps to improve their business; not to mention it’s a huge trend right now.  Presently, there are lots of agencies and web development companies who provide SEO services, but how do you go about picking the best one for your business? Here are some pointers to help you pick the right agency.

1. Choose a Agency that evaluates everything
The agencies that know what they are doing don’t start listing their accomplishments for you; they are all about analyzing your site to determine what your business needs.  These evaluations can spot the main areas that prevent your site from getting high rankings.  They will also look at your page’s design, how the site functions, and content.

2. Experts in Optimization
Prior to choosing an agency or a single SEO expert, ask them for references or examples of sites they have optimized that are doing well in the SERPs.  This way you will be able to see how good of an agency they are.  Find out what keywords they optimized for in that site or other areas.  If they aren’t using keywords for optimization, they don’t know what they are doing.

3. Commitment
Make sure the agency is committed to your project and will be there to help you after the main items are finished. Don’t do business with an agency if they end their relationship with you after the initial optimization process.  Digital Advertising Agencies who know what their doing will tell you that SEO is an ongoing process.  There is no easy quick fix.

Make sure the agency you choose has constant customer support and makes regular changes on your site.  They should also be changing their strategies ongoing, and make you aware of the changes and how they effect your website’s optimization outcome.

4. Lasting Solutions
Pick the SEO agency that will give you lasting solutions for optimization and will not take any short cuts.  Sites that try to use shortcuts are always discovered by the search engines and punished with low rankings.  Make sure the company you go with will stick to rules and not do anythign that could yield long-term adverse results to your search engine rankings.

As always, TM is more than happy to take on new opportunties. If you like what you hear and are considering a switch from your current Agency, or are considering optimizing your website for the first time please contact TM online or at 248-582-9210.

2 Responses to Selecting a SEO Agency

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