Yahoo has released a tool that integrates social networks, social graphs, social bookmarks, social news, social gaming, and other sites across its network. Available in beta to all, Yahoo Profiles provides a central destination, also known as the “control panel,” allowing users to pull information on them from across the Web and manage their identity, activities, interests, and connections from one location.
Yahoo calls the tool a key element in the Yahoo Open Strategy, which aims to make services open and social. As the search engine begins to add capabilities to services like Yahoo’s homepage, Mail, and Messenger, the tools will use information from profiles as the source to identify the person’s social preferences, and likes and dislikes, similar to profiles seen on Facebook. APIs made available as part of Yahoo! Open Strategy will allow developers to integrate a variety of pages and build more social experiences based on user preferences.
One of the key dynamics that is re-shaping the Web these days is “social” social networks, social graph, social bookmarking, social news, social gaming. A rapidly growing segment of Web users is making connections, discovering new things based on feeds, and staying on top of relationships using a variety of social destinations and services.
That’s why Yahoo! has been hard at work integrating a new social foundation into Yahoo!. Today, as part of this, we’re upgrading profiles.yahoo.com with a new universal profile. Available in beta to all of their users around the world, Yahoo! Profiles is a centralized control panel that lets you manage your identity, activities, interests, and connections across Yahoo! â€” and eventually the entire Web. The new profile is a key element of our Yahoo! Open Strategy, rewiring Yahoo! to make it more open and social.
Yahoo! states that this new profile is not intended to be a new social destination on Yahoo!. Rather, our plan is to integrate “social” as a central dimension into the services you use every day. For example, if you’re on Yahoo! Messenger 9.0, you’re already seeing Yahoo! Buzz, Mybloglog, and Twitter updates as part of your friends’ status messages. Soon you’ll see social capabilities added elsewhere across Yahoo!, beginning with places where you start your day. The new homepage they’re testing will soon have an application that lets you stay up to date with what your friends are doing across the Web. Yahoo! Mail will also be delivering a smarter inbox, displaying emails from your most important connections first.
When you set up your new profile, you’ll see that we’re starting out with the basics. You can enter information about yourself (location, work experience, interests, photo, etc.) and add connections from your Yahoo! Address Book. As they start adding social capabilities to services like the Yahoo! homepage, Mail, and Messenger, your profile information will be used as the trusted source of identity and social preferences. This will be extended across the Web as developers begin using the open APIs we’re offering as part of our Yahoo! Open Strategy, allowing them to build more social experiences based on your preferences.
Ultimately, Yahoo’s goal is to unify your social experience and connections not only on Yahoo!, but anywhere you travel across the Web. Should be cool to see happen and how much if it will be embraced by the population.