- Guaranteeing a particular #1 ranking in a particular search engine. Search engine ranking algorithms are proprietary and complex. SEO professionals have no basis for guaranteeing a specific keyword performance.
- At best, software submissions do nothing for premium positions. At worst, they can get your site banned from the search engines.
- Stuffing keywords for SEO in Meta Tags within a website or a web page.
- Creating dorway pages made to redirect traffic to your website pages.
- Tricky 301 & 302 redirects.
- Links from a bad neighborhoods.
There are so many to list- many worked a few years ago and are simply so light in relevance today to helping your search engine rankings.
Some of my favorite are: (and I’m not implying that I once did these either!)
- Invisible text. This is now a huge “red light” to Google.
- Horde PageRank: This is one of my favorites and let’s me know that this is a seo newbie but thinks-he-is-good-at-seo. Page rank is not a factor anymore. Establishing, and reinforcing, site relevance is a huge factor in your search engine rankings. Establish this by linking to pages and websites that are relevant to yours. (and make the links to relevant content!)
- Duplicate Content. Nuff said?
- Session ID’s on your URL’s (website address bar page/file name) (please-rewrite it already!!)
- FLASH sites. Search engine spiders cannot read in to FLASH files yet- kinda sorta. There are some ways… But just remember- Put some sprinkles on your ice cream, don’t sprinkle ice cream on bowl of sprinkles!