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Customer retention is not only a cost-effective and profitable strategy, but in today's business world, it's a necessity. This is especially true when you remember that 80% of your sales come from 20% of your customers and clients. The goal of a business is to attract, engage and retain customers - - profitably!
Many experts will tell you that it's five times more profitable to spend marketing and advertising dollars to retain current customers than it is to acquire new customers. In years past, the importance of focusing on customer retention was not as important because "stickiness" came naturally. With TM, email marketing becomes market intelligence.
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Trademark Productions is a Michigan based internet consulting company.