Copywriting Services
SEO Copywriting Optimizes Your Website's Content for Online Success
The Internet may be the medium best representative of modern technology. Despite this, communication on the Internet is still dependent on one of the staples of human interaction: the written word. Unfortunately, communicating effectively with written word is not always a breeze.
What impression is obtained from a website littered with typos and grammatical errors? Chances are you will not associate words like "professionalism" and "success" with the company that owns the site. For better or worse, the written word says a lot about everything to which it is attached - including your business.
At Trademark Productions, we understand the importance of quality website content. Our staff of professional, experienced SEO copywriters will craft creative, persuasive, and above all, well–written content for your site. With your website fortified by the power of quality content, your online business presence will project an air of professionalism that will help you convert your site's visitors into repeat customers.
Two Audiences – One Goal
When a Trademark Productions SEO copywriter sits down to craft content for your site, there is more than one audience in mind. On the one hand, there is the human audience that reads the site in order to learn more about your company and eventually purchase your product or service. On the other, there is the "engine audience" – an audience comprised of the bots and spiders major search engines like Google and Yahoo use to crawl the Internet and index sites for searches.
Composing an innovative copy that caters to both audiences represents walking a fine line. Consider the differences between the two audiences:
HUMAN AUDIENCE
- Reads website copy for information and entertainment
- Generally prefers to have written content augmented by solid graphic design and pleasing visual presentation
- Very fickle in reading habits – often skims to find exactly what it is looking for rather than read the content in entirety
SEARCH ENGINES
- Read website copy strictly for information since its goal is to determine relevancy for ranking
- Completely oblivious to graphics, effects and image layouts
- Reads entire page for relevancy, but places higher value on certain areas, such as title headings
- Has no emotional bias – deals only in the rational sphere
The successful SEO copywriter produces content that is appealing to both of these very different audiences. Pleasing the human audience means having content that is well–written, informative, entertaining and persuasive, resulting in high rates of sale conversion. Pleasing the engine audience means having content that is relevant and supplemented with the right keywords in the right densities, resulting in high search engine rankings.
Think about it; what are the two most important things when it comes to converting browsers into buyers with your website? One is effective written content; the other is high visibility in the search engines to ensure that a wide audience is exposed to that content. Trademark Productions' SEO copywriting services satisfy both of those requirements. That translates into profitability for your website.