Google hosted an online “Tricks n Treats” session with presentations from Googlers, with question-answering time too using Google moderator.  Matt Cutts was there of course, and John Mueller, Kaspar Szymanski, as well as other notable Googlers.

It was an informative session and I’ll highlight what I believe was interesting. They covered topics such as the new [...]

Your site’s links are becoming more important than ever as the SEO world continues to grow in both depth and competition. However, the most detrimental thing you can do to your site is to haphazardly choose links that direct traffic in and out of your site.
The name of the game is Rank. You want to [...]

Purchasing links to get higher rankings in search engines has been going on for some time now.  Until recently, link buying has been kept a secret.  The only reason it doesn’t happen more is that Google disapproves of them.  There is still millions of dollars worth of links sold every month which has put link [...]

Interesting enough more and more of the corporate world are becoming aware of effective link strategies. Point in case is a recent newspaper article in the Toledo Blade, an Ohio newspaper. The article talks about the importance of proper, personal online etiquette.