Since the growth of online social media, there has been a large pattern of growth in the use of it.  The bookmarking method; where users of the social media sites tag and present items they believe their friend may enjoy, has been the vehicle in which many social media sites have really found success.  This [...]

So after picking on Dwight for months about his obsession with Twitter, I’ve sold out and gotten one.  I have to admit, I’m kind of addicted to it now.
So in playing with my new Twitter account I started looking for desktop apps to quickly update my twitter.  The problem that I faced is that I [...]

If a recent online political ad revenue prediction is correct, President-elect Barack Obama’s campaign could account for at least half of all 2008 online political ad spending. The winning candidate’s campaign shelled out nearly $8 million through October to Google, Yahoo, Facebook, news Web sites, ad networks, and in-game ad firm Massive.
Google remains the clear [...]

President Obama used technology to motivate his base and get the vote out. What’s phenomenal about Obama is that he came from practically nowhere two years ago, and despite running against established rivals - first Hillary Clinton and John Edwards, and then John McCain - managed to not just take the White House, but surfed [...]

Marketing by word of mouth has become increasingly popular.  Word of mouth marketing can also be called conversational marketing or listening to your consumer.
It is obvious to just about anyone that the best type of advertising is word of mouth.  Currently, marketers and agencies like us, are trying to utilize word of mouth marketing so [...]

According to the findings of the 2008 Cone Business in Social Media Study, almost 60% of Americans interact with companies on a social media Web site, and one in four interact more than once per week. The survey finds that 93% of Americans believe a company should have a presence in social media, while 85% [...]

A study released today indicates that as Social Networking site traffic has increased, it has beaten out porn as the number one most searched item on the internet.  Porn, sex and various fetishes have long stood as the king of the internet, internet searches and revenue generating opportunity on the web.  The fact that it [...]

Interesting enough more and more of the corporate world are becoming aware of effective link strategies. Point in case is a recent newspaper article in the Toledo Blade, an Ohio newspaper. The article talks about the importance of proper, personal online etiquette.

During these tough economic times I notice more and more marketers increasing their scrutiny and turning their attention towards campaign measurement. They find comfort returning to the “trusted” channels without giving social media a chance.
Social media is not limited to MySpace or Facebook. Last night on Channel 7 news broadcast, a segment talked about how [...]

Install a little photo program to show off pictures of your dog on Facebook, and you might find you’re really spreading an ad.
Time Warner Inc.’s AOL said Wednesday it was integrating technology from its newly acquired Goowy Media Inc. to help advertisers pitch their products and services at social-networking sites, which have struggled to generate [...]