The Internet has given companies the ability to have affordable, personalized, and efficient communication with users all over the world.  One thing that is so special about the Internet is the way businesses communicate to customers and the marketing methods they use can be evaluated quickly and changed to have the best results. There will [...]

So it’s Labor Day weekend, and like the true passionate Nerd that I am, I’m sitting on my couch and working on one of my new websites, a complete XHTML and CSS tutorial & reference site (URL and preview coming soon).  It’s 81 degrees and sunny outside, there are hotties by my pool, and I’m [...]

Install a little photo program to show off pictures of your dog on Facebook, and you might find you’re really spreading an ad.
Time Warner Inc.’s AOL said Wednesday it was integrating technology from its newly acquired Goowy Media Inc. to help advertisers pitch their products and services at social-networking sites, which have struggled to generate [...]

Cool. We got the invite. Been waiting to see if anyone would be able to make this happen. Now all we have to do is see how our testing will come out here with TM and a few clients. Behavioral targeting in search engine marketing is nothing new, but has never really been readily available. [...]

There are numerous contact points with teens on social sites (friends, gifts, games — you name it), but no proven method of engaging the throngs of teens hanging out in those increasingly popular virtual malls. What has worked for some to create brand engagement has typically been highly custom efforts, typically labor-intensive and not logically [...]

According to new research conducted by The Nielsen Company for the Cable & Telecommunications Association for Marketing, 94% of adults who subscribe to cable or satellite television services prefer to watch television on traditional TV sets rather than Online. 35% of the adult broadband users surveyed said they had watched at least one television program [...]