The following is a classic example of a company that is wasting money with online marketing. The company at fault is Hammacher Schlemmer, the oldest magazine mail order business for over 160 years. Apparently they moved online like most traditional forms of sales and are implementing a pay-per-click search engine marketing (SEM) campaign to drive [...]

TM would like to welcome public relations extraordinaire Dario Chiarini to the arsenal of online and traditional marketing services. Dario comes from Coloangelo Public Relations in NYC with a rich history in food, wine and international marketing to the United States. Dario will help TM customers with traditional PR and integrate online marketing, SEO and [...]

This month I have decided to take a different spin on my monthly letter to our friends. Thinking about what has happened over the past year, where we are now and what the future holds brings mixed emotions. There are a few things that I feel are necessary to get off my chest, a few [...]

If a recent online political ad revenue prediction is correct, President-elect Barack Obama’s campaign could account for at least half of all 2008 online political ad spending. The winning candidate’s campaign shelled out nearly $8 million through October to Google, Yahoo, Facebook, news Web sites, ad networks, and in-game ad firm Massive.
Google remains the clear [...]

Determining your specific market is the most efficient way to execute your advertising. After all, if you know who you’re trying to sell to, you can determine the specifics that can really influence your target market.
Spending your marketing dollars in order to relay your message to the general population will work. However, why not make [...]

Considering joining the market for Pay Per Clicks? Well before you get started, you should know some quick tips that will help you hit the ground running. Keep in mind this isn’t an end all be all article- it’s simply some quick basic information to help begin your Pay Per Click endeavors.
1)    Research keywords
Luckily, Google [...]

So it’s Labor Day weekend, and like the true passionate Nerd that I am, I’m sitting on my couch and working on one of my new websites, a complete XHTML and CSS tutorial & reference site (URL and preview coming soon).  It’s 81 degrees and sunny outside, there are hotties by my pool, and I’m [...]

If you are an email marketer who is always making mistakes, you probably fit into one of these areas.

You are inexperienced and really don’t know any better.
You know what to do, but don’t have the time or resources to do what is right.
You may constantly have human and technical errors.
You ignore your common sense or [...]

Newspapers’ Web sites continue to grow–with the number of unique visitors increasing 12.2% in the second quarter compared to the same period last year, according to the Newspaper Association of America, which pegged it at 66.4 million people. That’s over 40% of all Internet users in the United States. The problem? Newspapers can’t monetize their [...]