President Obama used technology to motivate his base and get the vote out. What’s phenomenal about Obama is that he came from practically nowhere two years ago, and despite running against established rivals - first Hillary Clinton and John Edwards, and then John McCain - managed to not just take the White House, but surfed [...]

Wow. Was this not just writing on the wall? And with the announcement in MediaPost they use the cover of yesterday’s newspaper that highlights our Mayor….errr- ex-Mayor now prison inmate Kwame Kilpatrick. I have to say that I am ashamed that I live in a city that for so long allowed their image to be [...]

The Internet has given companies the ability to have affordable, personalized, and efficient communication with users all over the world.  One thing that is so special about the Internet is the way businesses communicate to customers and the marketing methods they use can be evaluated quickly and changed to have the best results. There will [...]

Newspapers’ Web sites continue to grow–with the number of unique visitors increasing 12.2% in the second quarter compared to the same period last year, according to the Newspaper Association of America, which pegged it at 66.4 million people. That’s over 40% of all Internet users in the United States. The problem? Newspapers can’t monetize their [...]

Install a little photo program to show off pictures of your dog on Facebook, and you might find you’re really spreading an ad.
Time Warner Inc.’s AOL said Wednesday it was integrating technology from its newly acquired Goowy Media Inc. to help advertisers pitch their products and services at social-networking sites, which have struggled to generate [...]

Cool. We got the invite. Been waiting to see if anyone would be able to make this happen. Now all we have to do is see how our testing will come out here with TM and a few clients. Behavioral targeting in search engine marketing is nothing new, but has never really been readily available. [...]

It’s hard for many people to adjust to change and a large amount of those people just don’t like change. And the people who are surprised by change are just fooling themselves because the one thing that will always remain constant is change.

According to new research conducted by The Nielsen Company for the Cable & Telecommunications Association for Marketing, 94% of adults who subscribe to cable or satellite television services prefer to watch television on traditional TV sets rather than Online. 35% of the adult broadband users surveyed said they had watched at least one television program [...]