New metrics can be used to get the resources email marketers need to improve revenue from the email channel. Email marketers need to replace ineffective batch-and-blast methods blindly focused on list growth with more meaningful life cycle-based approaches that improve how the email program actually resonates with subscribers. When you isolate what works and doesn’t, [...]

The Internet has given companies the ability to have affordable, personalized, and efficient communication with users all over the world.  One thing that is so special about the Internet is the way businesses communicate to customers and the marketing methods they use can be evaluated quickly and changed to have the best results. There will [...]

I was under the impression that most email marketers were well aware of the advantages of including HTML text - also known as system text - as opposed to graphical text in their messages. But I am still frequently surprised to see emails in my inbox from well-established players that rely almost exclusively on images [...]