As if competitors were not driving the prices of CPC marketing up enough during the holiday Yahoo! sent out two messages this month informing advertisers of the following:

Minimum deposits to fund any account is now $250, up from $50.
Product submission CPC (cost per click) is going to be increased across the board +25% from November [...]

Since its earliest days, Google Inc. has largely promoted its search engine and search-advertising products through word of mouth and partnerships.
But in recent months some of the Internet company’s executives have been pushing for the company to overcome its aversion to paid advertising. That has created some conflict within Google, which is maturing and looking [...]

Install a little photo program to show off pictures of your dog on Facebook, and you might find you’re really spreading an ad.
Time Warner Inc.’s AOL said Wednesday it was integrating technology from its newly acquired Goowy Media Inc. to help advertisers pitch their products and services at social-networking sites, which have struggled to generate [...]