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2008 Recap & The 2009 Manifesto


This month I have decided to take a different spin on my monthly letter to our friends. Thinking about what has happened over the past year, where we are now and what the future holds brings mixed emotions. There are a few things that I feel are necessary to get off my chest, a few [...]

Yahoo Raises Rates for Holiday


As if competitors were not driving the prices of CPC marketing up enough during the holiday Yahoo! sent out two messages this month informing advertisers of the following:

Minimum deposits to fund any account is now $250, up from $50.
Product submission CPC (cost per click) is going to be increased across the board +25% from November [...]

Google Reconsiders an Ad Agency?


Since its earliest days, Google Inc. has largely promoted its search engine and search-advertising products through word of mouth and partnerships.
But in recent months some of the Internet company’s executives have been pushing for the company to overcome its aversion to paid advertising. That has created some conflict within Google, which is maturing and looking [...]

Trademark Knocks Out the Competition!


A lot of our “competition” is good at doing the song and dance. I give them credit. They know how to dance around and put on a show. But, that doesn’t necessarily mean they know how to get the job done when it’s time to handle business.  In fact, there are at [...]

Agencies Need to Embrace Change


It’s hard for many people to adjust to change and a large amount of those people just don’t like change. And the people who are surprised by change are just fooling themselves because the one thing that will always remain constant is change.