Search Engine Optimization

Google is expected to launch their Caffeine update this January 2010. The new algorithm is expected to have an impact on search engine rankings and continue to challenge the SEO industry. Google Caffeine is designed to make it easier for consumers to find what they are searching for online. Your website should be simple, easy to navigate, with good content, quality backlinks and a fast load time. There are not any guarantees about what will or will not happen to your search engine rankings, but it is critical to be aware of the potential affects Google Caffeine will have on the search industry and could have on your business.

It is no secret that social media has risen in popularity year after year, but it was not until the unfortunate Earthquake that struck Haiti that we learned exactly the type of impact social media websites like Facebook and Twitter had on our society. Moments after the Earthquake people were using Twitter, Facebook and their mobile phones to ask for donations and to quickly update people about recent developments. This Earthquake has proved that charity can go viral and make a dramatic impact.

Dwight attended a link building Pubcon session that reviewed critical information regarding the basics of links, the importance of link value and why link building is important for businesses. He highlights tips on internal on-page links, unique content, the value of neighbor links and more to shed some light on this issue and provide valuable link building information for business owners.

Anyone who owns a website wants visitors. Whether its a personal blog or an online shopping website, the owners of those sites want readers or some sort of profit. Otherwise, what good is a website if it doesn’t reach out to people, right? Some believe that keywords, meta tag, has an impact on the ranking of a website when searched. Google does not believe this to be true, and does not ever plan to use keywords meta tag as one of theirs.

You or your business want to found by searchers, right? Without being found, no one will know you or your business even exists. The concept behind a real-time search is driven by five key elements, all of which will provide getting the word out about you or your company.