Search Engine Optimization

Google is keeping its users on their toes a lot lately, and their new privacy policy is a good example of that. The new policy is a consolidation of 70 different individual polices that will integrate mesh many of Google’s services together.

Google has taken another step to making Google+ one with search results by adding a “Ask on Google” link at the bottom of search queries. What do you think?

With the announcement of “Search Plus Your World,” Google’s search results are going to be getting more personal. Search results will now be a combination of what has been privately shared with users and public content.

Google has updated its Google Analytics tool with several new additions including integrating Google Webmaster tools, enhanced dashboards, a keyword cloud, and social engagement tracking. All of these tools make Google Analytics more useful.

Link baiting is a practice in actively trying to get users to link back to your site. But is this a good way to get your site traffic? In short, yes and no. There are two different kinds of link bait, good and bad.

Do you know what the primary Key Performance Indicators are for your website? Do you know how to read analytics to see if your website is performing well? In my article, we’re going to cover the four KPIs that every website owner should know and why they matter.

Check your Google Places page. Is all your information accurate and correct?

Google+ may look like a big social network, but what if it’s really just a way to mine useful search data?
Screening Potential Applicants & Clients Via Social Media and Search Engines
by Kris on 06/28/2011

References used to speak very highly–or not–about candidates back in the day. And while they’re still a part of the hiring process, it’s almost easier for a business to look you up using the search engines and see what’s being said about you.

We’ve lucked out at Trademark Productions by having clients who have been absolutely wonderful to work with, especially where content is concerned. Unfortunately, you do get the occasional one you want to strangle.
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