Search Engine Marketing

It seems that everywhere you turn, the words, “green,” “eco,” or “recycled,” follow you. Well, those words won’t be following Google any time soon. A recent study has proven that Google is anything but green or eco-friendly when it comes down to its searches.

Search Engine Marketing (SEM) is a great tool to use when wanting to increase the traffic to your site, especially during the holidays, when Internet shopping is booming. But, there are certain ways that SEM can work against you and your company, if poorly executed, and therefore, a loss of business to a competitor. One company, in particular, fell under this category, as Trademark Productions did a bit of their own research.

When it came down to it, President Obama used online marketing to his advantage during his campaign. He covered all of his basis – Facebook to YouTube – it is obvious that Barack Obama knows his technology, and knows it well. He used social networking websites, along with others, to gain supporters and a following. Broadcasting his message to a broader audience, his usage and knowledge of technology may have just been what he needed to win.

The search advertisement wedding and marriage of Google and Yahoo! has been called off. If Google did not “call it off,” an angry set of “parents” in the Department of Justice would have. While Yahoo! is still disappointed in their loss, the rivalry between the two Internet giants, continues.

It has been proven that target marketing has been successful when used appropriately and efficiently. Target marketing, is just that, a target that is specific to your business’ needs, and therefore, beneficial to your company. Trademark Productions has come up with ways to keep the bull’s eye on you.

Word of mouth doesn’t just apply to who is going to prom with who. It is very effective in the world of marketing as it becomes more popular, but it can be the most successful and beneficial to your business. Start making friends because that could just be what your business needs to get the word out. It’s all about word of mouth.

Pay-Per-Click (PPC) is a great market to venture into if you are looking to make a few extra bucks. While Trademark Productions is here to help with all of your PPC needs, as we realize the process can be daunting, having the basic information about the PPC concept is key. Nothing makes the process easier than having everyone on the same page.
The pay per clicks market is a great way to make some cash, if you know what you’re doing. In this post, there are some quick tips about how to use pay per click, and how pay per click can be the most beneficial for your success.

With the success of Twitter, Facebook, and others, social media is the Internet “place to be.” Now, the name Yahoo! can be added to that list. Be a part of Yahoo! Open Strategy, the newest and coolest way to connect to the rest of the world.

Yahoo! has given new meaning to “happy holidays.” Even though there has been an economic crunch for many, and with the holidays right around the corner, Yahoo! has decided to raise their advertising rates. And its not a minor raise, either. For some, this may mean the end of Yahoo!-driven advertising for some businesses.

Google, what? Knol, is Google’s answer to compete with the online encyclopedia, Wikipedia. The topics that Knol will carry will be expansive, and therefore, the first website users will go to for information. It will only be a matter of time before users see if Wikipedia becomes a thing of the past.
Most Recent Podcasts
More Popular Posts
- Ten thousand followers and nobody's buying - 7 Comments
- Common SEO Mistakes - 6 Comments
- Think before you Tweet - 5 Comments
- Nashville bound in a Fiat 500 - 5 Comments
- Common Google Penalty Flags - 4 Comments




