This is the page 3 of article listings for the Search Engine Marketing category on the Trademark Productions web development and internet marketing blog. Please continue viewing the Search Engine Marketing article titles and excerpts below.
Posted by Dwight Zahringer on February 24th, 2009 in Search Engine Marketing
Keywords are a very important part of Search Engine Optimization (SEO). Keywords are beneficial to not only market your website in a better way, but to also bring more visitors to your company’s website, and earn a higher search engine ranking. Certain brand and non-brand terms make up a keyword, and are effective in their own way.
It seems that everywhere you turn, the words, “green,” “eco,” or “recycled,” follow you. Well, those words won’t be following Google any time soon. A recent study has proven that Google is anything but green or eco-friendly when it comes down to its searches.
Posted by Dwight Zahringer on December 17th, 2008 in Search Engine Marketing
Search Engine Marketing (SEM) is a great tool to use when wanting to increase the traffic to your site, especially during the holidays, when Internet shopping is booming. But, there are certain ways that SEM can work against you and your company, if poorly executed, and therefore, a loss of business to a competitor. One company, in particular, fell under this category, as Trademark Productions did a bit of their own research.
Posted by Dwight Zahringer on November 5th, 2008 in Search Engine Marketing
When it came down to it, President Obama used online marketing to his advantage during his campaign. He covered all of his basis – Facebook to YouTube – it is obvious that Barack Obama knows his technology, and knows it well. He used social networking websites, along with others, to gain supporters and a following. Broadcasting his message to a broader audience, his usage and knowledge of technology may have just been what he needed to win.
Posted by Dwight Zahringer on November 5th, 2008 in Search Engine Marketing
The search advertisement wedding and marriage of Google and Yahoo! has been called off. If Google did not “call it off,” an angry set of “parents” in the Department of Justice would have. While Yahoo! is still disappointed in their loss, the rivalry between the two Internet giants, continues.
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