Search Engine Marketing
This week on “True or False Friday” we take a look at PPC Ad Testing. Should we keep things as they are or should we continue to test out new ad groups?
Facebook has dominated the news regarding all their upcoming changes they plan on implementing. The new changes sound great for businesses, but might not be so great for personal profiles. It is difficult to say how this will all play out, but it will be interesting to see how Facebook develops with this new platform.
There are cellphones and there are smartphones. One huge difference, is that smartphones have the ability and is comparable to a PC. It is like having a tiny computer right in the pocket of your jeans. One of the key features in a smartphone is having the internet right at your finger tips. With a smartphone using the internet is easy, fast, and convenient, so what does this mean for PC internet use?
SMX will begin on March 2nd, 2010 and to kick off the conference Microsoft CEO Steve Ballmer will hit the stage for his own rendition of a “fireside chat” with conference co-chairman Danny Sullivan. In his first appearance speaking directly to the search engine marketing community, Mr. Ballmer will discuss Microsoft’s place in search and what the future may bring.
Facebook has big plans to celebrate their 6th birthday. Facebook continues to evolved right before our eyes. Can you believe it has only been 6 years since the infancy of Facebook. Like proud parents society has watched it grow from a small social media site to a conglomerate. Now with over 400 million users Facebook preps itself for some big changes in hope to solidify its dominance in social media.
In this session Dwight will outline many components that help you embrace what the search engines want, how to stay on top of new search engine marketing (SEM) strategies, and how to gather competitive intelligence on competitors.
Online Marketing will continue to be a critical factor in the web development process in 2010. The impact of the recent Google developments and new FTC regulations will have a dramatic affect on the search industry and will definitely be something you should look out for next year. Learn more about Internet Marketing by contacting TM, and prepare for an exciting year!
Not willing to spend a lot of money trying to promote your company? How about for no cost to you? For next to nothing, or even absolutely free, your company could get the much-needed promotion it deserves with a few basic alterations using the following tips as a guideline. You can thank Dwight later.
Pay Per Click (PPC) advertising isn’t as easy as it sounds. But, we’re here to make it a little easier for you and your business. While there are numerous options on how to promote your business through PPC, each is designed to fit certain needs.
Keywords are a very important part of Search Engine Optimization (SEO). Keywords are beneficial to not only market your website in a better way, but to also bring more visitors to your company’s website, and earn a higher search engine ranking. Certain brand and non-brand terms make up a keyword, and are effective in their own way.
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