How to Optimize Your Mobile Presence

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Is Your Site Optimized For Mobile? A recent study predicted that by 2017 there will be 2 billion smartphone and/or tablet users engaging in some …

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Marketing to the Mobile Consumer

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Mobile devices are changing much more than the way we communicate with each other. Smartphones have begun to impact the way we behave, something especially …

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Copywriting 101


We’re in a dimly lit room. A hunky guy approaches slowly and starts a conversation: “Hey girl, come here often? What do you do for …

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Tryptophan Shopping- The Mobile Consumer

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Mobile Consumers Move Thanksgiving Sales Online It might seem counterintuitive that the holiday created to give thanks is followed – or some might say overshadowed …

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5 Steps to Writing Effective Landing Page Copy

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You’ve done your keyword research, set your bids, and created what you think to be a profitable campaign.  Yet, as with all good online marketers, …

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