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'Search Engine Marketing'


Picking the Right SEM and Development Team

So it’s Labor Day weekend, and like the true passionate Nerd that I am, I’m sitting on my couch and working on one of my new websites, a complete XHTML and CSS tutorial & reference site (URL and preview coming soon).  It’s 81 degrees and sunny outside, there are hotties by my pool, and I’m [...]

Planning your Online Business

Whether you have an existing brick and mortar business and are expanding you business online, starting a new business and want to build a website, or want to start a new online only business, you should approach the planning of your website the same, it is a business unto itself, a completely new venture.
If you [...]

Newspapers + Online Advertising = Disappointment

Newspapers’ Web sites continue to grow–with the number of unique visitors increasing 12.2% in the second quarter compared to the same period last year, according to the Newspaper Association of America, which pegged it at 66.4 million people. That’s over 40% of all Internet users in the United States. The problem? Newspapers can’t monetize their [...]

AOL integrates widget to boost social-net ads

Install a little photo program to show off pictures of your dog on Facebook, and you might find you’re really spreading an ad.
Time Warner Inc.’s AOL said Wednesday it was integrating technology from its newly acquired Goowy Media Inc. to help advertisers pitch their products and services at social-networking sites, which have struggled to generate [...]

Digg to be Aquired for $200 Million by Google

A little birdie has offered up some major dirt on Google’s rumored acquisition of Digg. Sources told TechCrunch that the internet giant and the user-led social content website are in final negotiations with an acquisition price of around $200 million.

Google Releases Knol, We post our first

Today Google finally released their version (expanded, enhanced, better, Googlilized- you get the picture) of Wikipedia called Knol. Today we posted our first article for our charity here.
What is Knol exactly?
Knol is a Google project which includes single author articles on topics ranging from “scientific concepts, to medical information, from geographical and historical, to entertainment, [...]

Social Media & Teens’ Online Behavior

New research from OTX and The Intelligence Group studies teens’ online behavior, finding that teens are spending an average of 11.5 hours per week online, doing everything from instant messaging and visiting social networking sites to shopping and listening to music, but dispels myths that this group wants to do everything online. The study did [...]

Behavioral Targeting now Available with AdBrite

Cool. We got the invite. Been waiting to see if anyone would be able to make this happen. Now all we have to do is see how our testing will come out here with TM and a few clients. Behavioral targeting in search engine marketing is nothing new, but has never really been readily available. [...]

TV is better on “TV”

According to new research conducted by The Nielsen Company for the Cable & Telecommunications Association for Marketing, 94% of adults who subscribe to cable or satellite television services prefer to watch television on traditional TV sets rather than Online. 35% of the adult broadband users surveyed said they had watched at least one television program [...]