Search Engine Marketing

Learn about Search Engine Marketing, Online Advertising and Pay-per-click advertising—or PPC Management—in the TM Blog’s Search Engine Marketing category. Here you can explore online marketing trends, online advertising verticals and how to successfully market yourself or your business online. We might even throw in an occasional landing page design we like. Choose one of the Search Engine Marketing articles below to start learning what Search Engine Marketing and advertising online can do for you.

Online Privacy Bill Of Rights Fails To Consider Old School MarketingOnline Privacy Bill Of Rights Fails To Consider Old School Marketing

It’s intriguing and frightening at how far an individual or company will go to get around something blocking their way when there’s money to be made. Sure, that sounds a bit cynical, but then you start looking at what’s being accomplished around the edges and that cynicism quickly turns into “Oh, no, they didn’t!”

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Should I Worry About Spokeo Finding And Tracking My Friends Or Even Me?Should I Worry About Spokeo Finding And Tracking My Friends Or Even Me?

It’s bad enough when family members you aren’t fond of look for you and find you online. But what about folks outside your family? And if you’re somewhat known in your field? Kinda scary. But, luckily for you, there’s a way to opt out of sites like Spokeo and limit (a bit) of what information is getting out there.

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People Search on Spokeo For Free...Get Me Out of Here!People Search on Spokeo For Free...Get Me Out of Here!

It’s the innocent ones you have to watch, right? They’re usually the ones who know more than they’re saying. Such is the case with Spokeo. Not only can you do a free search on people, but you can also pay to get even more information about them. The plus about this is you can also opt out of it. We’ll show you how.

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Do Not Track...But Only Because We're Asking NicelyDo Not Track...But Only Because We're Asking Nicely

Google and Mozilla are trying to be preemptive in letting the public think they’re going to stop advertisers from getting your private information, but they’ve got a long way to go. Do Not Track was appropriately named, but efforts are falling short of the expectation.

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Do As I Say, Not As I Do: The Google HotPot WayDo As I Say, Not As I Do: The Google HotPot Way

Google has has rules to follow if you want to rank with them. If you don’t follow the rules, then you don’t rank. It’s that easy, but there is a gray area. Take the new HotPot initiative. Businesses can be rated and then have those reviews show up in local searches, only they (the businesses) aren’t allowed to offer incentives to get people to rate them. So, Google stepped in and did what they weren’t allowing the businesses to do.

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Happy Birthday, Cookie Monster!Happy Birthday, Cookie Monster!

Guess who’s turning 40-something? That’s right. Cookie Monster! Join us for a peek into our blue friend’s life.

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Is That Trans-Fat Dripping From My Child's Cheesy Pizza School Lunch?Is That Trans-Fat Dripping From My Child's Cheesy Pizza School Lunch?

National School Lunch Week sounds like a celebration of healthy school food and eating, right? Like many other things in life, however, looks can be deceiving.

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AOL Renews Search Agreement With GoogleAOL Renews Search Agreement With Google

Google and AOL have announced a new five-year renewal and expansion on their current partnership. The deal that was in place was set to expire on December 19th, which had AOL looking for possible new search partners. Instead Google swept in and and inked the five-year extension with AOL, which not only will provide the original search features, but many more.

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True of False Friday - Article Submission for SEOTrue of False Friday - Article Submission for SEO

Can submitting a white paper or article to online article directories increase my search engine rankings? Learn how to write and optimize your articles the proper way to receive all the SEO benefits.

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Bing Gets Entertaining With Their New FeaturesBing Gets Entertaining With Their New Features

Bing has been working hard lately to make a push into the Google’s share on the search market industry. Now they are still far away from dethroning Google, but with there latest entertainment features it could be getting closer.

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