My life for the past week.

Whether you have an existing brick and mortar business and are expanding you business online, starting a new business and want to build a website, or want to start a new online only business, you should approach the planning of your website the same, it is a business unto itself, a completely new venture.
If you [...]

As many of you know, or have read, DZ is in Mexico (Los Cabos to be exact), getting some much needed R&R and prospecting some new business too.  So last night, after working hard all day, I was chillin on the couch with my favorite beverage and Dwight sent me an email with a picture [...]

When a potential customer looks to a website to make a potential business relationship decision credibility is a major factor. Big companies are great at making a powerful brand and name recognition by investing in online marketing and PR.
While the internet does somewhat level the playing field for a side-by-side comparison for small businesses against [...]

During these tough economic times I notice more and more marketers increasing their scrutiny and turning their attention towards campaign measurement. They find comfort returning to the “trusted” channels without giving social media a chance.
Social media is not limited to MySpace or Facebook. Last night on Channel 7 news broadcast, a segment talked about how [...]

I recently did a post over at MeridianCrest (my personal blog) that highlights many of the available online payment method recommendations for websites from a desktop or mobile environment. There are many available and all have features that are similar. As always online fraud rates are higher so your per transaction cost and percentage rates [...]

If you are an email marketer who is always making mistakes, you probably fit into one of these areas.

You are inexperienced and really don’t know any better.
You know what to do, but don’t have the time or resources to do what is right.
You may constantly have human and technical errors.
You ignore your common sense or [...]

Cyber criminals have moved on from hacking and putting viruses in spam; they are now developing new ways to jeopardize data security.
Every business needs to be informed of the new data security threats. IT reports from this year show that web browsing gives cyber criminals a chance to take control of a business’ website by [...]

I was under the impression that most email marketers were well aware of the advantages of including HTML text - also known as system text - as opposed to graphical text in their messages. But I am still frequently surprised to see emails in my inbox from well-established players that rely almost exclusively on images [...]

My father, a woodworker and freelance carpenter, has a common saying whenever approaching a new job, “Pretty costs extra lady.”  While we at TM certainly believe in “Value Added” and coloring outside of the lines for our client’s projects, there is a common tendency by the clientele in our industry to want more than they [...]