Doing Business Online - Page 19

With many actions, there is a right and wrong way to do them. It is easier to make mistakes with e-mail marketing, but many of these common mistakes can be fixed with a little tweaking. Some are quite simple, while others take a bit of effort. It is better to be educated on e-mail marketing now, rather than later, when the damage may have already been done.

Read Unsuccessful Email Marketers

We would like to think that we are safe on the Internet; that because we have some sort of security software on our computer, that we are not susceptible to getting hurt by a virus. Each day, thousands and thousands of web pages are hit with a virus. But, instead of being another statistic, your website can be protected with a little research.

Read Is Your Business Protected from Cyber Threats?

Marketing through e-mail has become popular for businesses to get the message out about their company amongst the masses. While the concept is critical to success, strictly graphic e-mails are not the best way to earn it. Rules have changed, and with that, so have the techniques used for e-mail marketing. It’s all about system/HTML text, now. Bye bye, big graphic e-mails.

Read Include HTML Text in Your Email Blasts

When creating a website for your business, it’s important to not dive head first, and you should have a business plan. There are no backdoor deals when creating the best website for your business. Clients should know that their business plan must include the capital that will create a great website for their businesses success.

Read Pretty Costs Extra, Lady

Can’t stand when someone does not formally acknowledge or address you in an e-mail as Mr., Mrs., Ms., etcetera, especially when they do not know you personally? Yeah, me either. Does leaving the caps lock button on indicate yelling or laziness? We have all been guilty of poor Internet and e-mail etiquette at some time or another, but it can be stopped.

Read Internet & E-mail Etiquette (pt. 1)