So it’s Labor Day weekend, and like the true passionate Nerd that I am, I’m sitting on my couch and working on one of my new websites, a complete XHTML and CSS tutorial & reference site (URL and preview coming soon).  It’s 81 degrees and sunny outside, there are hotties by my pool, and I’m [...]

A lot of our “competition” is good at doing the song and dance. I give them credit. They know how to dance around and put on a show. But, that doesn’t necessarily mean they know how to get the job done when it’s time to handle business.  In fact, there are at [...]

Forever in a day, TM employees in SEO are looking for ways to achieve positive search results for relative keyword phrases. Mainly all focus is on Google since they yield the most traffic. While this is somewhat true it does not necessarily mean that the traffic you will receive from a result will convert.
See, I [...]

Whether you have an existing brick and mortar business and are expanding you business online, starting a new business and want to build a website, or want to start a new online only business, you should approach the planning of your website the same, it is a business unto itself, a completely new venture.
If you [...]

During these tough economic times I notice more and more marketers increasing their scrutiny and turning their attention towards campaign measurement. They find comfort returning to the “trusted” channels without giving social media a chance.
Social media is not limited to MySpace or Facebook. Last night on Channel 7 news broadcast, a segment talked about how [...]

According to a recent comScore study, in conjunction with pharmaceutical marketing consultancy Evolution Road, getting a patient to visit a branded Web site is the most effective form of online pharmaceutical marketing, with an incremental patient adherence rate nearly 20 percentage points higher than among those who did not visit the Web site, and an [...]

It’s hard for many people to adjust to change and a large amount of those people just don’t like change. And the people who are surprised by change are just fooling themselves because the one thing that will always remain constant is change.