Companies make changes that they feel best suit the times or are improvements. Sometimes, though, they do something so completely out of left field that the repercussions are felt all over the world. Such is the case this week when Starbucks announced they were changing their logo.
by Dwight Zahringer on 12/02/2010
How often do you get a peek into the lives, hopes and dreams of the people you’ve hired or are considering to hire? We thought it might be nice this holiday season if you had a glimpse at the people who work here, what we’re all thankful for and what we’re looking forward to in 2011.
TM President, Dwight Zahringer stops by the TM blog to shed some light on some current events and how they are associate with the web. From the World Cup to BP’s new meaning to the term spill and how they are effecting social media and mobile internet marketing. TM can help and address all of your internet marketing issues to make sure you are a head of the curve.
by TM Staff on 05/19/2010
The recent changes in Facebook’s privacy settings has caused an uproar of negativity from the media and its users. All of this negative attention hanging over Facebook hurts their credibility as the premier social media platform. Facebook is now vulnerable, meaning there is room for new social media platforms to come to the forefront.
Research is a key ingredient that many are starting to overlook when it comes to creating a new project or sales piece. In today’s competitive market it is vital to your success that you have a grasp on your customers or target audience. With the use of research your projects and sales proposals will allow you to engage and understand your costumers in their terms.
Website updates are important in order for businesses to stay competitive online, however, now it has become increasingly essential to not only update your website, but do it effectively. Having a user-friendly, well designed website with good content will prove to not only bring more potential customers to your website, but improve your search engine ranking and make you a more vital threat online.
Craig explains the basics of website maintenance and how it can help you and your business. Become a Monthly Client of Trademark’s and we’ll make maintaining your site a whole lot easier. Check out a list of Monthly Clients that are currently on the TM books.
As more and more marketers become more and more crafty technologically, advertisers and its owners are falling behind, and fast. The demand for digital advertising is there, but advertisers are struggling to emerge out of what they know, and use it in an entirely different arena than what they are used to. Advertisers need to be more flexible in the way they send out a message to their audiences; even if it means a change in what they feel is traditional advertising.
Football, futbol, soccer… While the name of the game may be different in other regions of the world, the sport is still the same. Hundreds of thousands of fans gather in stadiums around the world wearing their respective favorite teams’ colors. With pictures, and a great play-by-play synopsis of the U.S. -Mexico 2010 Men’s World Cup Qualifying match by Craig, get a glimpse into the wonderful world that is soccer, futbol, football…
The public relations (PR) world is shifting online with websites and back links, as the results from online marketing are now extremely important. With many benefits like back linking, online marketing has proven successful, which has been overlooked in the past. While online marketing has not and will never eliminate traditional marketing, as each has their own powerful methods, it has provided companies with a new avenue to delve into when promoting their business.
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