This is the page 9 of the results for articles written by Dwight Zahringer. Please continue browsing Dwight's articles below.
Posted by Dwight Zahringer on March 13th, 2009 in Doing Business Online
You hear these terms all the time and we get these questions a lot - "What is PPC?" So we took some time to go through the common asked internet term list and here are some common advertising metric term definitions. Conversion rate converts into a percentage the number of visitors vs. those who have actually purchased a product online. Cost-per-action (CPA)...
Posted by Dwight Zahringer on March 11th, 2009 in Ad Agency, Search Engine Optimization
It seems like, more so lately, media relation professionals are arguing whether coverage in a traditional form is worth more than online press. Clients may say a website mention and a link is nice, but they get really excited about the reference in USA Today. Listen up Mr. PR Company and Mr. Client: times have changed. Online results are now more...
Posted by Dwight Zahringer on March 4th, 2009 in Doing Business Online
In the late 1990's, companies ran advertisements and bloggers did their blogging. Well, maybe it was more after 2000. When the companies began to see their disruptive advertising wasn't getting through to people, they started to get into online journals; these are where users have unpredictable conversations that cannot be ignored. Marketers deem this as the media of their dreams. This...
Posted by Dwight Zahringer on February 24th, 2009 in Search Engine Marketing
To find out anything on the web, all you have to do is type keywords into the search engine. Keywords are very important for you, and they are equally important to those people marketing websites. For an online marketer, keywords can help them sell to their target audience. About 80% of Internet users will count on the search engines to locate...
Posted by Dwight Zahringer on February 14th, 2009 in Doing Business Online
Recently I attended a seminar / conference at Walsh College in Troy, Michigan on Social Networking for small business. It was created by Charlie Wollborg of Curve Detroit and Terry Bean of MotorCityConnect.com The room was packed and their presentation was interesting: how small businesses can embrace social media and networks to generate...
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