Articles by Dwight Zahringer

There comes a time when your website just isn’t driving the results it once was when it was first launched. This can cause a serious problem, especially when your website is a direct correlation to your sales. It may be time for you to consider redesigning your website, but before you jump the gun it is important you understand why a redesign might be needed.

Many companies are utilizing outsourced marketing to help handled their marketing efforts during the rough economic atmosphere. With such hard times it is important for companies to continue marketing themselves instead of cutting their budget. With the marketing environment becoming more competitive and complex it can be hard for companies to maintain an in-house marketing department. Outsourced marketing is a cost efficient and reliable alternative to make sure your company is getting the marketing it needs.

Google is expected to launch their Caffeine update this January 2010. The new algorithm is expected to have an impact on search engine rankings and continue to challenge the SEO industry. Google Caffeine is designed to make it easier for consumers to find what they are searching for online. Your website should be simple, easy to navigate, with good content, quality backlinks and a fast load time. There are not any guarantees about what will or will not happen to your search engine rankings, but it is critical to be aware of the potential affects Google Caffeine will have on the search industry and could have on your business.

TM’s Year in Review discusses how the internet industry went through some major changes in 2009 and predicts how 2010 will be an exciting year to see new web developments. Dwight reviews online search, real-time search, social media, Google’s Caffeine and more to help you and your business prepare for 2010.

Social media and networking websites have become a great and effective avenue for companies to get more brand loyalty and awareness. But, certain websites work better for some companies than others. While many companies have their own list of objectives with what they want to accomplish while utilizing social networking and media websites, how you go about using said websites can be either effective or ineffective.