Articles by Dwight Zahringer

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True or False Friday: Social Media Campaigns Bring in Positive Results Right Away?True or False Friday: Social Media Campaigns Bring in Positive Results Right Away?

Social media campaigns are becoming a huge tool for marketing and branding products. This increasingly popular form of marketing has the ability for organizations to be actively engaged with their customers…or does it?

posted in Social Media

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True or False Friday: Are You Able to Request People to True or False Friday: Are You Able to Request People to

Everyone is trying to establish business sites on Facebook, but many of them are having trouble getting people to “Like” their business pages. Can you request people to “Like” your fan pages while logged in as an administrator? Let’s take look and find out the answers.

posted in Social Media

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HSN.com Offers Advice on Adding Online Video ContentHSN.com Offers Advice on Adding Online Video Content

Online videos have proven to bring in a positive engagement with consumers. HSN’s digital director offers ideas on how e-retailers can improve their websites by adding video content. Video Content, describing products, helps to build branding and positive relationships with consumers.

posted in Doing Business Online

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Google and the Farmer Update: Targeting Content FarmsGoogle and the Farmer Update: Targeting Content Farms

Every so often, our industry–Search Engine Optimization in particular–goes through changes that have a pretty big impact on the way we do things. This oftentimes has to do with how a website is ranked in search engine results. Why? Many things come into play in how your website is ranked and Google has now modified their algorithm to combat some new spammy components. Do you know about the Farmer Update and how it affects you?

posted in Search Engine Optimization

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Could Smartphones Be the End to Hero Shots?Could Smartphones Be the End to Hero Shots?

With the popularity of smartphones, netbooks and game-enabling devices, Web sites may want to consider cutting down the size of the artwork on their websites. Marketing professionals spread the word of caution to Web designer’s for retail Web sites.

posted in Web Development

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True or False Friday: Are You Able to Privatize Your Website Domain?True or False Friday: Are You Able to Privatize Your Website Domain?

We answer the question, can you privatize the domain of your Web site? Enlightening people on the many things the general public can find out about you, just by browsing the Internet.

posted in Doing Business Online

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Why Redesign An E-Commerce Site?Why Redesign An E-Commerce Site?

A business’s bread and butter is sales. And if your site isn’t bringing in the sales you need to keep food on your table, then it’s time to take a look at what’s not working. We can help you do that and we can help you develop a plan that will put you back on the map with customers.

posted in Doing Business Online

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True or False Friday: Videos Can Be SEOdTrue or False Friday: Videos Can Be SEOd

It’s Friday. Is anybody else hungry? Maybe there’s a nifty little video out there on how to make a decent breakfast sandwich. Did you find it? That’s because videos can be SEOd. We want them to be found, so if we add a video to your site, we can help people find it, thereby finding you!

posted in Search Engine Optimization

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Making A Case For Social MediaMaking A Case For Social Media

Looking back is always good when you’re about to look forward, especially where your business is concerned. What’s worked? What hasn’t worked? What can you do next to take your business to the next level? 2010 was all about social media and breaking into it. What did we learn from it, though? We look to you to share your thoughts.

posted in Social Media

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Happy Holidays From the Folks at Trademark Productions!Happy Holidays From the Folks at Trademark Productions!

How often do you get a peek into the lives, hopes and dreams of the people you’ve hired or are considering to hire? We thought it might be nice this holiday season if you had a glimpse at the people who work here, what we’re all thankful for and what we’re looking forward to in 2011.

posted in Ad Agency

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