Articles by Dwight Zahringer
True or False Friday: Social Media Campaigns Bring in Positive Results Right Away?
by Dwight Zahringer on 03/18/2011

Social media campaigns are becoming a huge tool for marketing and branding products. This increasingly popular form of marketing has the ability for organizations to be actively engaged with their customers…or does it?
True or False Friday: Are You Able to Request People to “Like” your Business’s Facebook Fan Pages?
by Dwight Zahringer on 03/11/2011

Everyone is trying to establish business sites on Facebook, but many of them are having trouble getting people to “Like” their business pages. Can you request people to “Like” your fan pages while logged in as an administrator? Let’s take look and find out the answers.

Online videos have proven to bring in a positive engagement with consumers. HSN’s digital director offers ideas on how e-retailers can improve their websites by adding video content. Video Content, describing products, helps to build branding and positive relationships with consumers.

Every so often, our industry–Search Engine Optimization in particular–goes through changes that have a pretty big impact on the way we do things. This oftentimes has to do with how a website is ranked in search engine results. Why? Many things come into play in how your website is ranked and Google has now modified their algorithm to combat some new spammy components. Do you know about the Farmer Update and how it affects you?

With the popularity of smartphones, netbooks and game-enabling devices, Web sites may want to consider cutting down the size of the artwork on their websites. Marketing professionals spread the word of caution to Web designer’s for retail Web sites.
True or False Friday: Are You Able to Privatize Your Website Domain?
by Dwight Zahringer on 02/25/2011

We answer the question, can you privatize the domain of your Web site? Enlightening people on the many things the general public can find out about you, just by browsing the Internet.

A business’s bread and butter is sales. And if your site isn’t bringing in the sales you need to keep food on your table, then it’s time to take a look at what’s not working. We can help you do that and we can help you develop a plan that will put you back on the map with customers.

It’s Friday. Is anybody else hungry? Maybe there’s a nifty little video out there on how to make a decent breakfast sandwich. Did you find it? That’s because videos can be SEOd. We want them to be found, so if we add a video to your site, we can help people find it, thereby finding you!

Looking back is always good when you’re about to look forward, especially where your business is concerned. What’s worked? What hasn’t worked? What can you do next to take your business to the next level? 2010 was all about social media and breaking into it. What did we learn from it, though? We look to you to share your thoughts.

How often do you get a peek into the lives, hopes and dreams of the people you’ve hired or are considering to hire? We thought it might be nice this holiday season if you had a glimpse at the people who work here, what we’re all thankful for and what we’re looking forward to in 2011.
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