This is the page 24 of the results for articles written by Dwight Zahringer. Please continue browsing Dwight's articles below.
Posted by Dwight Zahringer on August 5th, 2008 in Doing Business Online
If you are an email marketer who is always making mistakes, you probably fit into one of these areas.
Posted by Dwight Zahringer on August 1st, 2008 in Ad Agency
According to a recent comScore study, in conjunction with pharmaceutical marketing consultancy Evolution Road, getting a patient to visit a branded Web site is the most effective form of online pharmaceutical marketing, with an incremental patient adherence rate nearly 20 percentage points higher than among those who did not visit the Web site, and an incremental new start rate for...
Posted by Dwight Zahringer on July 30th, 2008 in Search Engine Marketing
Newspapers' Web sites continue to grow--with the number of unique visitors increasing 12.2% in the second quarter compared to the same period last year, according to the Newspaper Association of America, which pegged it at 66.4 million people. That's over 40% of all Internet users in the United States. The problem? Newspapers can't monetize their online traffic near the level...
Posted by Dwight Zahringer on July 30th, 2008 in Doing Business Online
Cyber criminals have moved on from hacking and putting viruses in spam; they are now developing new ways to jeopardize data security. Every business needs to be informed of the new data security threats. IT reports from this year show that web browsing gives cyber criminals a chance to take control of a business' website by placing malware on the site. There...
Posted by Dwight Zahringer on July 25th, 2008 in Search Engine Marketing
Install a little photo program to show off pictures of your dog on Facebook, and you might find you're really spreading an ad. Time Warner Inc.'s AOL said Wednesday it was integrating technology from its newly acquired Goowy Media Inc. to help advertisers pitch their products and services at social-networking sites, which have struggled to generate revenue despite heavy traffic. Advertisers can...
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