Articles by Dwight Zahringer - Page 19

A common question we are asked by clients is when a website will be ranked by Google, Yahoo! and others after a new design, redesign and launch? After launching a website that is SEO optimized for high search engine rankings, the next step may be the worst to endure. For many of us in the online market, the hardest part of...

Read When Do Websites Get Ranked?

As if competitors were not driving the prices of CPC marketing up enough during the holiday Yahoo! sent out two messages this month informing advertisers of the following:

• Minimum deposits to fund any account is now $250, up from $50.
• Product submission CPC (cost per click) is going to be increased across the board +25% from November 3rd to December 31st, 2008.

Read Yahoo Raises Rates for Holiday

The entire economy is taking a hit from the current financial crisis, and Google is no exception. Today Google shares are trading at $340, which is $100 less or 22% off the price they were on September 25, 2008 ($440). A huge chunk of the options granted to employees (approximately 7.4 million shares) have a strike price of $440...

Read Google Staff Ready to Bail?

Website linkers have often used a "you scratch my back, I'll scratch yours" policy with reciprocal linking, or a "link exchange."  However, if you fail to invest time in knowing what sort of outward links are on your page, you could be headed for exile in the world of search engine rankings. Links are incredibly important when trying to increase, or...

Read SEO Wednesday – Risks Concerning Outbound Links

According to the findings of the 2008 Cone Business in Social Media Study, almost 60% of Americans interact with companies on a social media Web site, and one in four interact more than once per week. The survey finds that 93% of Americans believe a company should have a presence in social media, while 85% believe a company should not...

Read Consumers Want to Interact With Companies on Social Media