Articles by Dwight Zahringer

One of the most important aspects in creating a new website project, which I see people neglect over and over is becoming all too common. It is a simple word that means so much to success. This word is called "research". If you don't thoroughly understand what your customers really want, who your customers are, and how they speak you...

Read Ever Hear of This Word Called Research?

Google Caffeine, being the largest and most fundamental change to the Google system since its Big Daddy update of 2005 is rolling out now. Many of you may have heard about Google's upcoming algorithm update that will mean one thing for your website: ranking change. Algorithms will change. The Florida Update of 2003, Big Daddy in 2005 and a few of...

Read Google Caffeine Update 2010

I will be speaking to the American Marketing Association as their keynote on Thursday, February 11, 2010 at the Iroquois Club in Bloomfield Hills. My topic will be "Search Engines as a Powerful Marketing Tool." Today the internet is a must for any business large or small. Search Engines such as Google, Yahoo! and Bing provide...

Read Dwight to be keynote at American Marketing Association event

Wow, what a year. So many things have happened in a short time span that have changed for the internet development and marketing industry. My hometown was plagued with a wonderful mayor that received international attention. Mr. Bing (our new mayor) received our help with his social media campaign. Bankruptcy of large corporations, government bailout and job cuts are...

Read 2009 Year in Review – Internet, TM and Beyond

Is your website too slow to load? Are there too many bloating graphics or JavaScript reducing the time it takes to load? You should be concerned since Google recently announced in their efforts to “speed up the web” they will include site speed as a factor for ranking web pages. This has a large factor on how your staff or agency...

Read Website Speed now a SEO Google Ranking Factor