Articles by Dwight Zahringer

Dwight is the President and CEO of Trademark Productions. TM, as we like to call the company started back in 1992 as a traditional marketing company for the music and entertainment industries. With the evolution of the internet in the mid 1990's with Napster and websites becoming easier to create Dwight transitioned TM in to an Interactive Agency. Since the turn of the century Dwight has been involved with building sites and online marketing programs for his clients. In 2005 Dwight founded LinkXL, a SEO specific software that sold advertising links.

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Q: True or false, writing articles and submitting them to Article Based websites is a good SEO tactic? A: TRUE - That is if it's  done properly. Writing articles is a great way to deliver more link love to your website. However, there are right and wrong ways to do this. The wrong way is to write an article and pack...

Read True of False Friday – Article Submission for SEO

Q: I have been paying a SEO company for 9 months to help our company rank for a competitive keyword phrase. Last month we reached the first page and are approaching a top 3 position. Our contract is for 12 months and we think we can maintain our position or continue to rank once it expires. True or false, your...

Read True or False Friday – First Page Rankings

Q: It is well known that the more links you have pointing back to your website will help to increase your "backlink profile." A common topic online and at conferences over the past few years is whether buying links is a safe practice. True or false, buying links is  going to hurt your rankings? A: FALSE. Paid links work. NOTE...

Read True or False Friday – Paid Links?

Q: What are geolocation games? Is there an opportunity for my company to utilize them for marketing purposes? A: A location-based game (or location-enabled game) is one in which the game play somehow evolves and progresses via a player's location and there actions. Thus, location-based games almost always support some kind of localization technology. For example, the use...

Read True or False Friday – What are Geolocation Games?

It's time to start making something. How many times have you listened to someone's story about "…I had that idea about (insert awesome popular website company) and if I would have executed it, I would be a billionaire!" What delusional and pathetic logic they have. Having a great idea for a new website or start-up has absolutely nothing to do with creating...

Read Letter From The Prez: What’s Your Next Great Idea?

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