Articles by Dwight Zahringer
Dwight is the President and CEO of Trademark Productions. TM, as we like to call the company started back in 1992 as a traditional marketing company for the music and entertainment industries. With the evolution of the internet in the mid 1990's with Napster and websites becoming easier to create Dwight transitioned TM in to an Interactive Agency. Since the turn of the century Dwight has been involved with building sites and online marketing programs for his clients. In 2005 Dwight founded LinkXL, a SEO specific software that sold advertising links.
Google has updated its Google Analytics tool with several new additions including integrating Google Webmaster tools, enhanced dashboards, a keyword cloud, and social engagement tracking. All of these tools make Google Analytics more useful.
Social media has changed the way PR has to play the game, but the fundamentals of web success remain the same.
At Trademark Productions, we take a stand. We will never hire a code monkey.
Google+ may look like a big social network, but what if it’s really just a way to mine useful search data?
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