Articles by Dean - Page 3

I know that we all have a tendency to speak a little geeky sometimes and you might have trouble understanding what we're talking about.  I've always wanted to do a glossary and knowledge base on our site to help explain some of the terms and web geek jargon that we use to our visitors, but its quite a large task. ...

Read Web Jargon and Terminology

WARNING: This is a long one! It's hardly a secret (we hope) that the internet is the most effective medium for spreading the word about your business, getting found by your consumers, and seeing an almost guaranteed return on investment (ROI) for your marketing dollars. We hope that you've made a progressive move of your marketing dollars from expensive yellow page...

Read 5 Ways to Waste Money Online

It has become very apparent that most of the agencies around us are jumping on the social media bandwagon and I'm not sure why.  Sure, I have a Twitter, LinkedIn, Facebook and MySpace account and I use them to keep in touch with all of my friends, personal and professional alike. ...

Read Social Media and Marketing – The Truth

So you want a website?  What questions should you ask of yourself and what kind of information should you give a company like Trademark to make sure that all of your ideas come to fruition? After many years in the business and several hundred (maybe thousand) interviews and meetings with clients and potential clients, we've come to realize that there are...

Read The Trademark Client Worksheet

Blogs unto themselves are very powerful tools for your website when it comes to your SEO efforts; whether your blog is a part of your website or stands independently.  Search engines love new, relevant content which a blog will always give you lots of...if it's used correctly and frequently.  There are basics of blog seo that most blogging softwares inherently...

Read Blog SEO – Biggest Blog SEO Mistakes