Articles by Dean
Dean is the COO and General Manager of Trademark Productions and has been working on "the tubes" for over a decade. Pragmatic, strategic and sometimes crass, almost to a fault, Dean always focuses first on what could potentially go wrong and then takes every step necessary to make sure those pitfalls are avoided. He is fanatical about validity, semantics, SEO and web standards and making sure that people are making the right decisions with their web projects.
Google is cheating on our beloved city of Royal Oak. It’s even calling us the wrong name on occasion. Does the “It’s not cheating if it’s in another area code” rule apply to Google too? Have any of you seen this problem in Royal Oak or where you live too? Put Google on blast here.
TM is currently looking for highly qualified individuals to join our team in the position of PHP Developer, Front-End developer/designer and copywriter and social media coordinator.
This week, a battle of epic proportions continues to heat up as Facebook and Google+ duke it out for social media supremacy. This is going to turn out to be the Civil War of the Social Media landscape. Which side are you on?
Do you know what the primary Key Performance Indicators are for your website? Do you know how to read analytics to see if your website is performing well? In my article, we’re going to cover the four KPIs that every website owner should know and why they matter.
We had a pretty good discussion started in the TM blogs last week, but like so many things in life, there was definitely more to add. I wrote down some additional thoughts on H1, H2 and H3 tags and am passing them along to you.
Ever wonder whether your whole company or management team should be involved in the redesign of your website? Well, the answer is “yes” and “no”…it depends on how you handle it. Don’t run into a “Design by Committee” situation or appoint the wrong people to be responsible for the project! This post is complete with a hysterical video.
Are you getting a lot of traffic, but not a lot of sales? Can’t figure out why your site isn’t converting? This is a common problem that we hear and here are a couple of options to help you figure out how to fix your problem.
In article four of my How to Succeed Online series, we cover how to find and write content for your website. One of the hardest things about building a website is figuring out where to find content and what to write for your website’s pages. In this article I cover some general tips for writing website content and some specifics of writing website content for personal or blog websites, service oriented business websites or product based/e-commerce websites.
On the web, good website content is king! Well, maybe queen, next to links and social signals…its a toss up. In part three of my How to Succeed Online series we discuss determining your website’s content, website structure and considerations that you’ll need to make during planning.
In part two of my series on what it takes to succeed online, we’re going to look at leaving the design phase to the professionals, “helping” too much and when and where to give your input. We’ll discuss the “dos and donts” of website design and usability and why you should “leave your crayons at home”
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