Articles by Dean

Dean is the Manager of Trademark Productions and has been working on "the tubes" for over a decade. Pragmatic, strategic and sometimes crass, almost to a fault, Dean always focuses first on what could potentially go wrong and then takes every step necessary to make sure those pitfalls are avoided. He is fanatical about validity, semantics, SEO and web standards and making sure that people are making the right decisions with their web projects.

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Question: My company is getting ready to rebuild its website and we think that getting feedback from the whole team is the best way to get a great website.  Is that true? Answer? No.  Absolutely false, 98% of the time.  Choose a single point of contact to be responsible for the website redesign.  Someone with the skill set to bring a...

Read T or F Friday Bonus! – Design by Committee

Q: "I have been running an internet marketing campaign for the last six months and have seen a huge rise in my site's traffic, but with that increase in traffic I haven't seen a proportional increase in sales.  Is there any way to get feedback from my visitors or site users and find out what's wrong with my site?" A: Of...

Read True or False Friday – Getting Customer Feedback

This is part four of my How to Succeed Online series and I'm sure that you've already read about making a website plan, leaving your crayons at home, and how to figure out your Read How to Succeed Online – Finding & Writing Content

Succeeding online isn't a magic trick and having great web content for your website will definitely help point you in the right direction, but you have to do it right!  In part three of my How to Succeed Online series I am going to discuss how to determine content for your website and how to structure your website's content into...

Read Succeed Online – Web Content and Structure

In part two of my "How to Succeed Online" series, we're going to discuss our habits as website owners to "help" too much and how to make the right decisions when it comes to your website's design and usability.  In this article, we're going to cover some ways that you can both help and hurt your website's design process by...

Read Succeed Online – Leave Your Crayons at Home

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