In our last podcast, we discussed new Pinterest business profiles and how marketing on the photo-sharing network is going to change. Now, in the latest SEO Web Talk Radio Show, TM President Dwight Zahringer and myself discuss how to optimize that fancy new Pinterest business profile.
Think about Pinterest in SEO terms
A website without proper optimization isn’t going to do a company much good, and the same applies to Pinterest profiles. In order to get the best results within the Pinterest realm, you have to make sure you’re naturally including your targeted keywords or keyword phrases into descriptions and titles. It’s important to remember to keep it brief in your pictures’ descriptions, though. Pinterest users aren’t on the site to read in-depth articles, they use it to window shop. It’s best to treat your image’s descriptions as you would a webpage’s meta description: keep it brief and concise, as well as relevant to your business.
Don’t forget about high-quality images
Because users are browsing for things to catch their eye, it’s just as important to have good images, otherwise all the optimization you’ve done is useless. Modern camera technology has given nearly anyone with a half-decent smartphone the ability to produce good images, all it takes are a steady hand and a little practice. And with respect to your company’s images, make sure you’re naming them appropriately. Most cameras spit images out with something similar to “IMG_12012012,” which holds no search value. If you have a photo about vegan chocolate chip cookies, name it something like “vegan-chocolate-chip-cookies.” Your goal is to make your images attractive to users as well as Pinterest’s robots.
Google Panda 22 is here
Though it went formally unannounced, Google confirmed on Nov. 30 that the company released a refresh of its Panda algorithm on Nov. 21. This update, Google Panda 22, affects approximately 0.8 percent of all English search queries, though Search Engine Land did note that some regular users might have noticed a difference. While there’s no new big news about Google Panda, it’s important to remember the purpose of this adorable black and white punisher: to provide users with higher-quality content that is meaningful and relevant to their queries. So if you’re still operating a site with shoddy content, we suggest taking the time to improve it and get back into Panda’s good graces.
Twitter gave Dwight $1,000!
Well, sort of. If you look to the right, you’ll see that it’s actually $1,000 in free advertising, which while not as awesome as cold, hard cash, is still pretty cool. Dwight will be testing out Twitter’s advertising system over the course of the next few weeks and months. We’re not entirely sure how effective the micro-blogging network is as an advertising platform, but we’re going to find out. Don’t worry, though, we’ll report back with our findings.
Until then, though, take a few minutes to listen to our podcast about these topics, as well as a few others! If you have questions or comments about anything written here or in the podcast, please don’t hesitate to leave a comment below!