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Trademark Podcast: Google Sitelinks on Aug. 19, 2011

Google Sitelinks have been around for years now. Sitelinks are the links that appear below a search result, giving a glimpse deeper into the site and making it easier to find the information you’re looking for. “Location”, “About us”, “Hours” are examples of some of the things Sitelinks might show.

This week, Google announced an update to the aesthetics of Sitelinks. While at first it may seem like a minor change, we have a few opinions on some of the deeper meaning behind this. Here’s what the new Sitelinks look like:

Trademark Productions sitelinks on Google

As you can see, the new Sitelinks are much bigger and more in-your-face than the old, and will take up a significantly higher portion of your screen real estate in search results. Also, as you can see, my name is the only one that appears on our personal Sitelinks results, which means I’m a pretty big deal.

This is going to affect eyeballs and how they scan a page, and present more information on top search results than ever before. So, what’s the point? Is it simply a user experience choice? Or is there a deeper meaning? Join Dwight and Brian as they discuss this change.

Other topics we discuss: HP’s declaration that WebOS and TouchPad are dead, and they may even be considering spinning off their entire PC business. We also talk about Klout’s continuing quest to add even more social networks to their metrics.

Oh, and one last thing—poor Eric had to compete with Ryan and he ALSO downed a Lockhart’s Quadruple Bypass. Video forthcoming. These crazy kids.

[podcast]http://www.tmprod.com/podcasts/TM-Podcast-8-19-11.mp3[/podcast]

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