Comments on: Brand & Non-Brand Terms for SEO http://www.tmprod.com/blog/2009/brand-non-brand-terms-for-seo/ Web Development & Internet Marketing Blog Wed, 01 Feb 2012 15:20:31 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Craig Hearn http://www.tmprod.com/blog/2009/brand-non-brand-terms-for-seo/comment-page-1/#comment-7675 Craig Hearn Tue, 27 Apr 2010 11:51:16 +0000 http://www.tmprod.com/blog/?p=157#comment-7675 Hi Cindy - sorry for a delayed response. My first answer is "yes" that I would involve the manufacture's names and model numbers in my web content. Providing that you have the ability to resell them, or are a dealer of some sort. I would check with each supplier first to make sure that you can use their name and product names on your website. Usually it is not a problem. Second, I would do more keyword research and see if there are misspellings, other associated part # or model #'s that you could benefit from. My thought is that there would be some low-hanging fruit to enjoy! Hi Cindy – sorry for a delayed response. My first answer is “yes” that I would involve the manufacture’s names and model numbers in my web content. Providing that you have the ability to resell them, or are a dealer of some sort. I would check with each supplier first to make sure that you can use their name and product names on your website. Usually it is not a problem.

Second, I would do more keyword research and see if there are misspellings, other associated part # or model #’s that you could benefit from. My thought is that there would be some low-hanging fruit to enjoy!

]]> By: CCampbell http://www.tmprod.com/blog/2009/brand-non-brand-terms-for-seo/comment-page-1/#comment-6773 CCampbell Thu, 08 Apr 2010 22:05:59 +0000 http://www.tmprod.com/blog/?p=157#comment-6773 Dwight: Thanks for the information. I need a bit more clarification. I'm working with a client that is a medical practice. Can I use the brand names of some of the devices they sell / are available through them or would this be inappropriate / illegal usage of those terms? Thanks! Cindy Dwight:

Thanks for the information. I need a bit more clarification. I’m working with a client that is a medical practice. Can I use the brand names of some of the devices they sell / are available through them or would this be inappropriate / illegal usage of those terms?

Thanks!

Cindy

]]> By: Dwight Zahringer http://www.tmprod.com/blog/2009/brand-non-brand-terms-for-seo/comment-page-1/#comment-6098 Dwight Zahringer Tue, 23 Mar 2010 12:17:38 +0000 http://www.tmprod.com/blog/?p=157#comment-6098 Yes there can be issues using competitor names, brand marks and slogans in your meta data. Recent lawsuits have proven that the misuse of traditional copyright and trademark terms in your website for the purpose of ranking, or misleading a customer / visitor to your website, to be exposed to your brand, product or service that is owned by a competitor can land you in a hefty lawsuit. We advise against this. The only way I would allow a client to do so, utilize a TM term of a competitor is in a fact comparison study that we would release inside their site. As an example: Product blue widget from ACME company against our Product X. How does it stand up against (wear and tear, dirt, normal use, etc.). Be advised that this tactic can be highly scrutinized as well, and we would recommend that this is reviewed by our clients' legal team before publishing. It is bait for the competitor to come knocking with a cease and desist letter, possibly a slanderous lawsuit as well. (if optimized correctly it would be crawled and indexed in a search engine and show up for competitor brand name). Hope this helps. Yes there can be issues using competitor names, brand marks and slogans in your meta data. Recent lawsuits have proven that the misuse of traditional copyright and trademark terms in your website for the purpose of ranking, or misleading a customer / visitor to your website, to be exposed to your brand, product or service that is owned by a competitor can land you in a hefty lawsuit. We advise against this.

The only way I would allow a client to do so, utilize a TM term of a competitor is in a fact comparison study that we would release inside their site. As an example: Product blue widget from ACME company against our Product X. How does it stand up against (wear and tear, dirt, normal use, etc.). Be advised that this tactic can be highly scrutinized as well, and we would recommend that this is reviewed by our clients’ legal team before publishing. It is bait for the competitor to come knocking with a cease and desist letter, possibly a slanderous lawsuit as well. (if optimized correctly it would be crawled and indexed in a search engine and show up for competitor brand name).

Hope this helps.

]]> By: Tcrenson http://www.tmprod.com/blog/2009/brand-non-brand-terms-for-seo/comment-page-1/#comment-5163 Tcrenson Wed, 03 Mar 2010 15:15:48 +0000 http://www.tmprod.com/blog/?p=157#comment-5163 Are there any legal issues using brand names (that you don't own) in your keywords and other meta data? Are there any legal issues using brand names (that you don’t own) in your keywords and other meta data?

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