Include HTML Text in Your Email Blasts
Posted by Dwight Zahringer on July 21st, 2008 in Doing Business Online
I was under the impression that most email marketers were well aware of the advantages of including HTML text – also known as system text – as opposed to graphical text in their messages. But I am still frequently surprised to see emails in my inbox from well-established players that rely almost exclusively on images to convey the main point of the message.
Long gone are the early days of HTML email marketing, when we could just drop one big graphic in our files with an image map defining the different areas the graphic would link to. Over the years, as a range of email readers proliferated with varying support for graphics, and spammers abused the support of imagery, the rules of using graphics in HTML emails have changed considerably.
Want to know more?
Cruise on over to my personal blog, Meridian Crest and I’ll explain the 4 most important tips for getting your email message delivered and opened by your readers.
