Trademark Blog

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2008/11


Importance of a Website Sitemap


Sitemaps help your website in a number of ways. They can help move your website up on the search results pages. This is accomplished by giving your site what I call “an Index as in a hard cover book.”
Sitemap can mean a couple of things. Larger sites like ecommerce and retail sites have visual site [...]

Creating an Amazing Web Design


Having a professional, presentable, easy-to-use website design is necessary to show your company to potential customers and present it in a way that best reflects who you really are.
When websites first showed up on the map, they were very basic and no one really thought about what visitors feel, how they would look through a [...]

The Growth of Social Media


Since the growth of online social media, there has been a large pattern of growth in the use of it.  The bookmarking method; where users of the social media sites tag and present items they believe their friend may enjoy, has been the vehicle in which many social media sites have really found success.  This [...]

My New Favorite App - Digsby


So after picking on Dwight for months about his obsession with Twitter, I’ve sold out and gotten one.  I have to admit, I’m kind of addicted to it now.
So in playing with my new Twitter account I started looking for desktop apps to quickly update my twitter.  The problem that I faced is that I [...]

What Obama Really Spent Online


If a recent online political ad revenue prediction is correct, President-elect Barack Obama’s campaign could account for at least half of all 2008 online political ad spending. The winning candidate’s campaign shelled out nearly $8 million through October to Google, Yahoo, Facebook, news Web sites, ad networks, and in-game ad firm Massive.
Google remains the clear [...]

Building Customer Trust Online


Obtaining customer trust is a crucial aspect of online marketing.  In order to build good faith in your website’s product and accountability, you need a mixture of consistent branding, pleasing design, and clear content.  Together, these components work to create an atmosphere in which the prospective buyer feels comfortable to make purchases with private information.

Clearly [...]

Online Marketing & President Obama


President Obama used technology to motivate his base and get the vote out. What’s phenomenal about Obama is that he came from practically nowhere two years ago, and despite running against established rivals - first Hillary Clinton and John Edwards, and then John McCain - managed to not just take the White House, but surfed [...]

Google, Yahoo Scrap Proposed Search Deal


Cool, there will not be a monopoly created- until the next scheme deal.
Faced with the prospect of a lawsuit by federal antitrust authorities, Google decided to pull the plug on its proposed search ad deal with Yahoo. “After four months of review, including discussions of various possible changes to the agreement, it’s clear that government [...]

Achieving Rankings on Google & Yahoo!


The main point of search engine optimization (SEO) is getting your website on the primary search engine results pages, usually in the top 10.  The top search engines are Google and Yahoo; so a high ranking on their SERPs (search engine result pages) will mean lots of traffic for your site.  (but remember, have clear [...]

SEO Copywriting for Search Engines


SEO copywriting is different from marketing copywriting; you need to do many things in order for it to get the results you desire.  Use these suggestions when doing any SEO copy writing if you want the content to make a positive difference for your site.
First figure out what the objective of your copy will be.  [...]