Trademark Blog

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2008/09


Get Clean, SEO URL’s


Google recently posted an article urging Webmasters to not screw with (or screw up) their dynamic URLs, and  sometimes URLs just need to be retooled to reap the ultimate SEO rewards.
This article said that Webmasters shouldn’t attempt to make dynamic URLs look static for three reasons: the giant can effectively crawl dynamic URLs, some of [...]

Buy Google at $400?


Google’s stock has dropped below $400. So it’s a good time to revisit the company’s value. Google’s enterprise value is about $125 billion and the company will generate about $4.5 billion of free cash flow this year.  Google is therefore trading at about 27X current free cash flow. Not ideal for a confidant “buy” but [...]

What is Google PageRank?


Sunday afternoon, on the eve of their 10 year birthday, search engine giant Google started what has come to be known as the “Google Dance”.
A birthday party? No.
Tango competition with Argentenian dancers? Nope.
Break dancing competition in the Bronx? Nah.

Selecting a SEO Digital Agency


If you have tried to do some Search Engine Optimization (SEO) for your web site all by yourself, you probably found out that it is quite difficult to get your site ranked or you can get it ranked, but you don’t have time for anything else you want to do.  If this is true, you [...]

The latest and greatest software versions


PHP 5 has been released for quite some time now, although it still seems to be the latest and greatest version of PHP, at least that is what people tend to think. It’s newer, it must be better, right? Well PHP5 may have been released over 4 years ago (July 14th 2004, for PHP5.0.0, to [...]

I Google Myself Link Bait


Here is a great example of classic Link Bait. This young woman will receive a link from us for being creative and many others because it is funny. This just reassures that taking a chance and posting some funny video to the web can get you ranked in search easily.

Email List Growth Dosen’t = Revenue Growth


New metrics can be used to get the resources email marketers need to improve revenue from the email channel. Email marketers need to replace ineffective batch-and-blast methods blindly focused on list growth with more meaningful life cycle-based approaches that improve how the email program actually resonates with subscribers. When you isolate what works and doesn’t, [...]

The Controversy around Paid Links


Purchasing links to get higher rankings in search engines has been going on for some time now.  Until recently, link buying has been kept a secret.  The only reason it doesn’t happen more is that Google disapproves of them.  There is still millions of dollars worth of links sold every month which has put link [...]

DMOZ sells to Best of the Web?


For a long time now, Paid Directory reviews have been a positive way to establish back links to your website. You get the human-edited review of your listing (for a fee of course…) and in most cases the proper anchor text surrounded by relevant content with a link, or set of links pointed back to [...]

Social Networking Beats Porn


A study released today indicates that as Social Networking site traffic has increased, it has beaten out porn as the number one most searched item on the internet.  Porn, sex and various fetishes have long stood as the king of the internet, internet searches and revenue generating opportunity on the web.  The fact that it [...]