Trademark Blog

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2008/08


Picking the Right SEM and Development Team


So it’s Labor Day weekend, and like the true passionate Nerd that I am, I’m sitting on my couch and working on one of my new websites, a complete XHTML and CSS tutorial & reference site (URL and preview coming soon).  It’s 81 degrees and sunny outside, there are hotties by my pool, and I’m [...]

Paid Text Links Business PR Strategy


Interesting enough more and more of the corporate world are becoming aware of effective link strategies. Point in case is a recent newspaper article in the Toledo Blade, an Ohio newspaper. The article talks about the importance of proper, personal online etiquette.

Trademark Knocks Out the Competition!


A lot of our “competition” is good at doing the song and dance. I give them credit. They know how to dance around and put on a show. But, that doesn’t necessarily mean they know how to get the job done when it’s time to handle business.  In fact, there are at [...]

SEO Can Be Misleading when Blogging


Forever in a day, TM employees in SEO are looking for ways to achieve positive search results for relative keyword phrases. Mainly all focus is on Google since they yield the most traffic. While this is somewhat true it does not necessarily mean that the traffic you will receive from a result will convert.
See, I [...]

Trademark-Ranchero Los Cabos Mexico Fun


My life for the past week.

Planning your Online Business


Whether you have an existing brick and mortar business and are expanding you business online, starting a new business and want to build a website, or want to start a new online only business, you should approach the planning of your website the same, it is a business unto itself, a completely new venture.
If you [...]

Our Fearless Leader


As many of you know, or have read, DZ is in Mexico (Los Cabos to be exact), getting some much needed R&R and prospecting some new business too.  So last night, after working hard all day, I was chillin on the couch with my favorite beverage and Dwight sent me an email with a picture [...]

Prospecting SEO In Los Cabos, Mexico


While it can be unattractive work, some of us are forced to look for business opportunties outside of our normal comfort zone. This can sometimes take us to places that some would not be so happy to travel to.

Based on a business relationship Trademark has on the west cost of the United States I have [...]

Make Your Website Credible


When a potential customer looks to a website to make a potential business relationship decision credibility is a major factor. Big companies are great at making a powerful brand and name recognition by investing in online marketing and PR.
While the internet does somewhat level the playing field for a side-by-side comparison for small businesses against [...]

Yes, Give Social Media a Try


During these tough economic times I notice more and more marketers increasing their scrutiny and turning their attention towards campaign measurement. They find comfort returning to the “trusted” channels without giving social media a chance.
Social media is not limited to MySpace or Facebook. Last night on Channel 7 news broadcast, a segment talked about how [...]